Storytelling with New Media – Are you ready? 4

Transmedia Storytelling is a story experience both for and with an audience that unfolds over several media channels. Author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling.

Andrea PhillipsThe more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. Transmedia isn’t the future, it is now. This is how you tell your story, touch your audience, and take your game to the next level. As you listen, think about how you might create your next storyboard! Could you make it interactive? Could you include video of before and after? What stops you from making a storyboard interactive? Or asking questions of the viewers?

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Andrea Phillips is a transmedia writer and game designer who has worked on award-winning projects for clients such as HBO, Sony Pictures, and Channel 4 Education, plus original projects like Perplex City, Thomas Dolby’s Floating City, and the nonprofit human rights game America 2049. Her indie work includes Balance of Powers and the forthcoming Felicity.

This is part of a series of blog posts outlined in A Lean Service Design Approach to Gaming your Training.

Related Information:
Storyboards
The Disney Way
Lean Six Sigma Storyboard