Archive for Black Belt
Can you Master Continuous Improvement?
Posted by: | CommentsWhat is Mastery?
- Comprehensive knowledge or skill in a subject or accomplishment.
- The action or process of mastering a subject or accomplishment
Mastery, why don’t we spend more time learning about it? I have always been convinces that it is not how many tools you have in your bag but how many tools you use well. The old saying is that if all you have is a hammer then everything looks like a nail is not always a bad thing. If you are a wizard with a hammer, it may be amazing how creative you may be in fixing problems outside of a nail because of your ability to adapt and modify. In the long run you may have arrived at a solution while others are still contemplating HOW!
Michael Gerber states in the E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
that “knowing how to do the work of a business has nothing to do with building a business that works”; that entrepreneurs learn their skills through practice, practice, practice; and that anyone willing to adopt that same kind of discipline can be successful too.
Malcolm Gladwell in Outliers: The Story of Success
discusses the need to have 10,000 hours of practice before they become a master of their art, profession, etc. That amounts to 3 hours a day for 10 years.
When companies are looking at implementing Continuous Improvement efforts such as Lean or Six Sigma or even a Marketing System are they really considering the commitment that they are making. In today’s world most improvement efforts have to show short term results, less than a year to be continued. Management is usually blamed for lack of commitment for most failures. I believe that the expectations of a quick fix may be the number reason for failure. Let’s face it, is anyone telling a company that it will take 10 years to master Lean or Six Sigma? You can probably accelerate this process by proper coaching or having you own Sensei, we know they have 10,000 hours and it is the best way to improve your chances. You also have to have talent and experience on your side. However, it does take a little luck to be successful as described in this light-hearted look at Talent. Now, there are a couple of fowl words in the video, so you have been forewarned.
An old book, Mastery: The Keys to Success and Long-Term Fulfillment ( a list in the Amazon review section of questions is outstanding) describes 5 keys to long-term success and fulfillment as:
- Instruction
- Practice
- Surrender
- Intentionality
- The Edge – Push the envelop
Michael Gerber made a point in his book cited above that left an ever lasting impression on me. Laying in bed one morning my wife asked me what I was thinking about it and I replied: Gerber made this comment if I really did not feel like going to work today, do you think anyone else does ( meaning my employees). That morning I decided to sell that business and pursue what I enjoy, what I really love because if you do not, seldom will you ever have the patience to develop those skills.
As an organization, are you willing to take a path of continuous improvement? Can you develop the mastery of your profession or product without it?
Related Posts:
Has Technology Killed Time?
Who is your Lean Rock star?
Marketing your Black Belt
The Nature of Value Podcast with Dr. Eric Reidenbach
Posted by: | CommentsDr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value.
Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. In this Podcast, Eric answered these questions:
- Why VOM instead of VOC?
- Why is VOC/VOM so important to manufacturers?
- What is the state of VOC/VOM in SS today?
- What are the impediments to using VOC/VOM in SS?
- How do you overcome these impediments?
Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include, Amazon Links:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Six Sigma Marketing: From Cutting Costs to Growing Market Share
Related Posts:
BEST IN MARKET USING SIX SIGMA IN MARKETING
SHOULD WORK CELLS BE USED IN SALES AND MARKETING?
MARKETING YOUR BLACK BELT
This is part 1 of a 2-part podcast.
Business901 Webinars for the Month of March
Posted by: | CommentsHow Good are you at Marketing Yourself?
Marketing your Black Belt: Every 2 weeks on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration.
Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 PM (GMT-0500).Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. The listing above is the starting date for the program. You have signed up to start on that Monday this listed and for the following 28 days.
Lean Marketing Assessment: First Wednesday of every month. This program will allow participants to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly.
Value Stream Marketing: Thursday, March 11, 2010 from 1:00 PM – 2:00 PM (ET) (New). We want our participants to learn how to utilize a Sales and Marketing Value Stream which is an entire different procedure than your typical Marketing Funnel.
Lean Your Marketing thru Referrals: Monday, April 05, 2010 at 12:00 PM (GMT-0500). These groups are the most affordable way for you to crank up your marketing and build your business. Learn new techniques, create a Referral Message that will resonate with your Customers, Not other Marketers!
How many times has a good idea failed because of a poor plan or execution? For start-ups and established organizations alike, Business901 provides effective but easy to use methodologies. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. Our experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.
Visit the individual webinar pages for additional details
P.S. Ask for details about our Achieving Expert Status Program
Your first Step in Achieving Expert Status
Posted by: | CommentsIn every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names.
I discovered such an advisor. Her name is Janet Switzer — and for the last 16 years she’s been quietly creating empire-building campaigns, products, promotions, deals and distribution for many of the biggest celebrity experts you’ve heard of. Jack Canfield…Chicken Soup for the Soul…David Bach…Jay Abraham…Mark Victor Hansen…Les Brown…Yanik Silver… All these stars have been her high profile clients.
I have been using Janet’s system and found it to be the quickest way to gain expert status. She has an unprecedented 21-day program to guide through each of the steps it takes to build your own empire around your area of expertise is unlike anything I’ve seen — ever.
You can experience the same advice and expertise Janet’s famous clients enjoy, when you participate in this FREE 21-Day Client Acceleration Course. The 21-Day Client Acceleration Course is a strategies, marketing campaigns, documents, product creation techniques and other action items that have transformed the careers of clients that routinely pay this information and advice. At first I was a little perturbed, I paid for it! But the results were well, outstanding.
This is the outline, I use in developing your Expert Status. The 21-day Client Acceleration is simply a great place to start and is actually serves as a great primer for the Business901 Achieving Expert Status program.






