Agile Marketing Development

Lean Marketing House™

Value Stream Marketing

Archive for Black Belt

In every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names.

JS

I discovered such an advisor. Her name is Janet Switzer — and for the last 16 years she’s been quietly creating empire-building campaigns, products, promotions, deals and distribution for many of the biggest celebrity experts you’ve heard of. Jack Canfield…Chicken Soup for the Soul…David Bach…Jay Abraham…Mark Victor Hansen…Les Brown…Yanik Silver… All these stars have been her high profile clients.

I have been using Janet’s system and found it to be the quickest way to gain expert status. She has an unprecedented 21-day program to guide through each of the steps it takes to build your own empire around your area of expertise is unlike anything I’ve seen — ever.

You can experience the same advice and expertise Janet’s famous clients enjoy, when you participate in this FREE 21-Day Client Acceleration Course.  The 21-Day Client Acceleration Course is a strategies, marketing campaigns, documents, product creation techniques and other action items that have transformed the careers of clients that routinely pay this information and advice. At first I was a little perturbed, I paid for it! But the results were well, outstanding.

This is the outline, I use in developing your Expert Status. The 21-day Client Acceleration is simply a great place to start and is actually serves as a great primer for the Business901 Achieving Expert Status program.

Can I help?

I have always been surprised why consultants seldom if ever develop passive income streams. They write countless articles, speak at numerous trade functions, hold workshops and webinars, all with the intent of gaining customers but miss the real reason, BECOMING A RECOGNIZED EXPERT in their field.

Speaking for myself, I never saw the complete picture nor realized how much business and revenue they were leaving on the table until I became closely associated with several of the giants in the publishing world that has reached “expert status.” If you would like to transform your career, develop passive income streams and start commanding that level of expert status, please continue.Expert pinned on noticeboard

Is it important to build an information marketing strategy? Information products are indisputably the best marketing tools for consultants, independent sales professionals, service companies and Internet businesses — because they literally do the sales work for you.

Did you have a backend product or an offer of a Free Download built into your last speaking engagement. Maybe, you receive a solid lead, maybe two from a presentation but what happened to the other twenty-five attendees. Did you give them an opportunity to acquire additional information on the presented subject matter? If you did, you may have received an additional ten more marketing opportunities. Just as important, it would be done all automatically, electronically and no additional effort on your part.

Do you need a book to be recognized as an expert? My answer: why sell your expertise for $20? Use an e-book to assist you in creating your expert status and serve as a gateway to a complete list of media products. If you do that and still want a book, publishers simply salivate when a would be author appears with an expert status, info products developed and a ready-made customer list. So which should come first? Who would a publisher prefer to publish? 

Would you like to start building an expert status?

What do you get?

  1. A 3-page Blogsite that I will host and create as a selling tool to include access to a shopping cart and an 8-time auto-responder series for each new signup.
  2. 8 page whitepaper for download purposes – will transcribe from a phone conversation with you.
  3. E-book and 2- 30 minute MP-3’s discussing your expertise and how to implement it will be created from a phone conversation with you.
  4. The above book will be reproduced into printed material and CD’s if desired. Production cost not included.
  5. Podcast interview and published on the Business901 Website.
  6. (2)Generated News releases and released to over 50 PR services..

This program will take approximately 90 days to complete. A complete schedule will be outlined for your review. Any material requested or information needed will be transcribed and formatted from our phone conversations. I will host all services.

This is not just development of the above products. This is not a coaching program. It’s a completely integrated system that recruits new customers, sells them an entry-level product or service, and walks them through your marketing cycle. The Internet is a significant part of any revenue-producing activity for most companies. As more and more consumers go "online" looking for products, services, advice and information you and your company need to be there to meet them with information that convinces them to buy from you but more importantly with a way to buy from you immediately. This will create the activity you need to become well known and respected as an expert in the field.

ARE you interested in developing a passive income stream for life?

ARE you interested in laying the groundwork on becoming a recognized “Expert” in you field?

Do you know a friend that would benefit from Expert Exposure?

You must be accepted into this program. If interested, drop me an e-mail at jtdager@business901.com and mention I would like to become an expert in my field! I will send you the details!

This past year I have given the following workshops:

  • Getting Started in Social Media
  • Marketing your Black Belt
  • Get Clients NOW!
  • 7 Steps to Small Business Success aka Duct Tape Marketing
  • Become Employable
  • Becoming Self-Employed
  • Lean your Marketing with Referrals
  • The Pillars of the Lean Marketing House
  • Get Hired NOW
  • Lean Marketing Assessment
  • Funding your Nonprofit
  • Etc.

The reason I list them is there is a common theme in all of them and in Seth Godin’s Blog today he mentioned it in a slightly different way:

Seth’s Blog: First, organize 1,000

In Summary: What’s difficult? What’s difficult is changing your attitude. Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and life time value. You don’t find customers for your products. You find products for your customers.

He also mentioned Kevin Kelly’s blog The Technium discussion on 1,000 True Fans.

In Summary:  The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love.

So what was my common theme: Most people know approximately 300 people on a casual basis. In fact, when not knowing, many wedding planners, funeral directors will use than number as a figure.  So if you know 300, does that mean your wife or husband will know 300 probably not but maybe a 100. What about both of your parents, your siblings, your cousins and people that know you well? Everyone knows 300 people. If you start working with just the people you know in a short time period you can effectively  be marketing to a 1,000 people. If you are a professional service provider, looking for a job or even a nonprofit. Getting to that 1,000 people plateau can be very effective.

job search

1,000 is not that big of number! And it is a great goal for the New Year,  Go for it!.

Related Post:
Where do you start your job search?
Using the Theory of Constraints in Marketing
Another word for Marketing – How about Voice of the Customer?

Business901 Blog

Subscribe to Business901

Get the latest updates delivered via email

Lean your Marketing

Enter Your Name:
Enter your Email: