Archive for Black Belt
Have you Achieved Expert Status?
Posted by: | CommentsCan I help?
I have always been surprised why consultants seldom if ever develop passive income streams. They write countless articles, speak at numerous trade functions, hold workshops and webinars, all with the intent of gaining customers but miss the real reason, BECOMING A RECOGNIZED EXPERT in their field.
Speaking for myself, I never saw the complete picture nor realized how much business and revenue they were leaving on the table until I became closely associated with several of the giants in the publishing world that has reached “expert status.” If you would like to transform your career, develop passive income streams and start commanding that level of expert status, please continue.
Is it important to build an information marketing strategy? Information products are indisputably the best marketing tools for consultants, independent sales professionals, service companies and Internet businesses — because they literally do the sales work for you.
Did you have a backend product or an offer of a Free Download built into your last speaking engagement. Maybe, you receive a solid lead, maybe two from a presentation but what happened to the other twenty-five attendees. Did you give them an opportunity to acquire additional information on the presented subject matter? If you did, you may have received an additional ten more marketing opportunities. Just as important, it would be done all automatically, electronically and no additional effort on your part.
Do you need a book to be recognized as an expert? My answer: why sell your expertise for $20? Use an e-book to assist you in creating your expert status and serve as a gateway to a complete list of media products. If you do that and still want a book, publishers simply salivate when a would be author appears with an expert status, info products developed and a ready-made customer list. So which should come first? Who would a publisher prefer to publish?
Would you like to start building an expert status?
What do you get?
- A 3-page Blogsite that I will host and create as a selling tool to include access to a shopping cart and an 8-time auto-responder series for each new signup.
- 8 page whitepaper for download purposes – will transcribe from a phone conversation with you.
- E-book and 2- 30 minute MP-3’s discussing your expertise and how to implement it will be created from a phone conversation with you.
- The above book will be reproduced into printed material and CD’s if desired. Production cost not included.
- Podcast interview and published on the Business901 Website.
- (2)Generated News releases and released to over 50 PR services..
This program will take approximately 90 days to complete. A complete schedule will be outlined for your review. Any material requested or information needed will be transcribed and formatted from our phone conversations. I will host all services.
This is not just development of the above products. This is not a coaching program. It’s a completely integrated system that recruits new customers, sells them an entry-level product or service, and walks them through your marketing cycle. The Internet is a significant part of any revenue-producing activity for most companies. As more and more consumers go “online” looking for products, services, advice and information you and your company need to be there to meet them with information that convinces them to buy from you but more importantly with a way to buy from you immediately. This will create the activity you need to become well known and respected as an expert in the field.
ARE you interested in developing a passive income stream for life?
ARE you interested in laying the groundwork on becoming a recognized “Expert” in you field?
Do you know a friend that would benefit from Expert Exposure?
You must be accepted into this program. If interested, drop me an e-mail at jtdager@business901.com and mention I would like to become an expert in my field! I will send you the details!
Start with 300, Get to 1,000 in 2010
Posted by: | CommentsThis past year I have given the following workshops:
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Getting Started in Social Media
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Marketing your Black Belt
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Get Clients NOW!
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7 Steps to Small Business Success aka Duct Tape Marketing
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Become Employable
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Becoming Self-Employed
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Lean your Marketing with Referrals
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The Pillars of the Lean Marketing House
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Get Hired NOW
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Lean Marketing Assessment
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Funding your Nonprofit
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Etc.
The reason I list them is there is a common theme in all of them and in Seth Godin’s Blog today he mentioned it in a slightly different way:
Seth’s Blog: First, organize 1,000
In Summary: What’s difficult? What’s difficult is changing your attitude. Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and life time value. You don’t find customers for your products. You find products for your customers.
He also mentioned Kevin Kelly’s blog The Technium discussion on 1,000 True Fans.
In Summary: The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love.
So what was my common theme: Most people know approximately 300 people on a casual basis. In fact, when not knowing, many wedding planners, funeral directors will use than number as a figure. So if you know 300, does that mean your wife or husband will know 300 probably not but maybe a 100. What about both of your parents, your siblings, your cousins and people that know you well? Everyone knows 300 people. If you start working with just the people you know in a short time period you can effectively be marketing to a 1,000 people. If you are a professional service provider, looking for a job or even a nonprofit. Getting to that 1,000 people plateau can be very effective.
1,000 is not that big of number! And it is a great goal for the New Year, Go for it!.
Related Post:
Where do you start your job search?
Using the Theory of Constraints in Marketing
Another word for Marketing – How about Voice of the Customer?
Evaluating your Marketing Funnel, Only Seven Levers matter
Posted by: | CommentsIn my Marketing Your Black Belt webinar, I have created several tools to measure your effectiveness and how to create a meaning full value stream in your marketing process. One of the resources that I used was an excellent book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
1. Number and/or quality of targets.
2. Number of overall leads.
3. Number of qualified leads.
4. Number of pipeline opportunities converted to clients.
5. Revenue per client.
6. Revenue retention.
7. Growth rate per client.
The authors, Mike Schultz and John Doerr say that if you are doing an activity that will not effect one of these levers, stop doing it!
I do not necessarily agree with the complete statement as I do believe a measurement of referrals, such as mentioned in The Ultimate Question: Driving Good Profits and True Growth
Overall, I like the seven levers as I can see that it does provide a natural extension to measurement of a Marketing Funnel that is needed. It will highlight a specific area that is doing a great job or producing little results. The suggestion I would like to consider comes form my trouble shooting days on equipment. Seldom was the problem ever the last thing that happened. It was always a result of what happen several stages before. I can remember on the phone hearing the description of the problem and asking the customer: “What did you do right before that? Or before that?”
When problems occur it really is about finding the root cause. However, so many times the solutions are not readily apparent due to the lack of measurements. I think organization of your marketing process into a funnel, flow chart, process map or just a swim lane flow chart is a great way to start. After this step is completed, I recommend starting a Value Stream Map. Even though you will probably be unable to complete it, due to the lack of measurements you can start considering the measurements that will assist you. You may surprise yourself. If you only know three of the levers for example, it may be very simple to interpolate the remaining. After that, you can start monitoring and your numbers will start improving in accuracy.
If the authors are correct, you only need seven measurements in your process block? Pretty simple process. Wonder why we don’t do it? By the way, can you think of any other levers that might be needed?
