Archive for Blogging
A Lean Experts Guide to Blogging and Twitter
Posted by: | CommentsYesterday, I posted a Podcast that I did with Mark Graban, Senior Fellow at the Lean Enterprise Institute.
I enjoyed talking to Mark and at the end of the Podcast; we went off the subject matter and started a discussion on social media. I respect Mark’s work a great deal. He has created a very loyal following, not only on his blog but also on Twitter. He is one of the few people, when you step away from the early adapters and the giants such as Brogan, Jantsch and Godin, that has done that.
I encourage others to follow and watch how he engages his audience. You can listen to the discussion with the player below or on the Business901 Podcast. If you would like to follow Mark, he can be found at http://LeanBlog.org or on Twitter: @leanblog.
Content marketing strategy from start to finish
Posted by: | CommentsThese guys are talking my language. I believe content marketing is what really works these days and without it it is very hard to differentiate yourself. A quick outline of the book:
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Defining the organizational goals.
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Determine the informational needs of the buyer.
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Determine what you want the customer to do and why this helps the business.
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Determine the product and content mix.
A few examples of the product and content mix were:
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Print newsletter
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E-book
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White papers series
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Website and blog
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Social Media component
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Article marketing
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News releases
This sounds a little hazy but the book explains "How to put some real teeth in it to this strategy." If you are not marketing through your created content, this is a great place to start.
Using LinkedIn
Posted by: | CommentsI had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe and this is what they had to say..
