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Archive for DMAIC

Dec
14

Bringing your Storyboard Alive!

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Your storyboard should not be a a dry report but an active document that truly makes your project come alive! Storyboarding has become a popular way of transferring the details of a Six Sigma project to a graphical representation. Very much like your child’s fifth grade science fair project. The purpose of course it gives the Six Sigma team a way to summarize their efforts and let other people outside of the team understand their efforts. On the Lean side, I think that is why A3 reporting has become so popular. It is a graphical way of displaying the project. Though we are all not visual learners the majority of us find learning by stories and pictures and diagram much easier. MM cactus

“The first storyboards were originated in the Disney animation studios in the 1930’s. According to Walt Disney, the storyboard was invented by Web Smith, an animator and one the first story men at the studio. When Web planned a story, he would draw it instead of describing the action in words. At first he simply spread the drawings out over the floor of his office, but soon graduated to pinning them in order on to the walls. In this way, the unfolding story gains the valuable visual dimension. According to legend, Walt was none too happy with the innovation. He had just redecorated the offices and the marred walls in Webb’s office stuck out like a sore thumb. But Walt also recognized the order imposed by the posted drawings and the ease with which the entire feature could be analyzed and manipulated. So he ordered 4′ x 8′ corkboards and the storyboard was born.

Soon, every Disney cartoon for so life on the storyboard, and the board themselves moved to new departments as the project progressed. The story men would pitch their ideas to Walt on storyboard, color and sound were both added using the storyboard as reference point, etc. When Walt hijacked the studios innovators to design the attractions for Disney land, they brought the storyboard along with them. And today, it has evolved into a standard technique among the Imagineers.”

I think there should be a happy medium somewhere between the Disney storyboard and the Six Sigma storyboard. However, if you error, error toward the Disney side.

As many of you already know, the PowerPoint presentation was developed by engineers for exactly the same reason that most develop a Six Sigma storyboard, to tell the story of a project. However, the main purpose of a storyboard is to tell others outside of the team the story and maybe more importantly to depict to others what is going on inside the project as it is unfolding. Try hanging your Storyboards in the hallway or cafeteria much like the trophy cases in a school. You may be surprised on the amount of activity and comments that it may stimulate. Ask for comments by putting a suggestion box or post it notes next to the storyboard. Get people engaged in the planning process not just at the end.

You may create the typical PowerPoint utilizing SIPOC, VOC, House of Quality and other Six Sigma or Lean Tools. If you are on the team ask yourself, how will you get others engaged? Consider your audience, the storyboard is not about you it is about them. Take a lesson from Disney or even have your fifth grader help you on this project. For example, using a DMAIC process, below are some simple guidelines on how to develop an entertaining storyboard.

Define the problem: What is the first thing you learned in 5th grade about writing a story? You have to have a hook! Appeal to the emotions of your audience!

Measure: Your metrics must clearly define the problem and visually display it. Do not limit yourself here to simple metrics; maybe pin the defect on the wall or the cause. If a failure causes a catastrophic condition, display visually what that means.

Analyze: Create some drama in analyzing the problem. A typical process here would be identifying the vital few metrics that are important. Create some drama in finding the root cause. Think about how if you don’t find the real problem what may happen.

Implement: We have taken the story to the critical stage, there has to be a solution. This is where everyone wants to jump in and help. We are all problem solvers but are we all MacGyver’s? We have to find the best answer that addresses root cause and is measurable. Who will be the Hero?

Control: Now, is the time of the story that the problem is solved and life goes on happily ever after. Can you depict that in your storyboard? Can you show and prove the results that prove this? Did you reach the other side of the rainbow?

Creating a compelling presentation that depicts the story accurately and allows others outside the team to participate is extremely important. Remember, your storyboard should not be a report but an active document that truly makes your project come alive!

Related Information:

Be Our Guest: Perfecting the Art of Customer Service
The Six Sigma Way Team Fieldbook: An Implementation Guide for Process Improvement Teams

Related Posts:

The Disney Way
Using DMAIC for your A3 Report in the Lean Marketing House
Lean Six Sigma Storyboard

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Capturerr In a recent post, Using the Six Sigma Tollgate in your Marketing Funnel I went through the concept of using a tollgate in your marketing funnel. Below is a list of questions that might help general a few ideas that you may want to consider. The list was derived from the book Implementation: How to Transform Strategic Initiatives into Blockbuster Results. Intentionally, I left it very generic.

Define stage:

Why is the change necessary?
What is the proposed scope of this project?
What if we do nothing?
What alternatives have been looked at?
What will be the key objectives for this project?
What is out of scope?
Who is the sponsor for this project?
Who are the key stakeholders?
What are the principal risk to success?

Measure:

What specific benefits of this project deliver?
How will this project contribute to our goals?
What budget and resources will be required?
What assumptions and constraints should be considered?
What dependencies or interfaces should be considered?
What are the major project deliverables and milestones?
Who will manage this project?

Analyze:

How will all the work is scheduled?
Who will be responsible for each work package?
How will identified risk be manage?

Improve:

How are we progressing against our schedule?
How are we doing against budget and resource requirements?
What issues do we face?
What new risk have been identified?
What changes do we need to make to the plant?

Control:

Have we completed our handover to the users?
Have we closed the project and communicated where needed?
Have we captured useful knowledge and lessons learned?
Have we evaluated the results that we have achieved?

P.S. Implementation is a great book to have as a companion before, during and after providing the leadership in a project management process. It is on my trashy section on my bookshelf with other highlighted, written in and dog-eared page books.

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Speed may be the biggest Determent to your Marketing Success

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Recently, I went through the process of using DMAIC as a way of defining your marketing funnel. We looked at Define, Measure, Analyze, Improve and Control and  utilized these basic principles to walk a customer through the marketing funnel. In other posts, I discussed the ability to create a shorter cycle time by decreasing the non-value time in between each of these stages. One of the methods of doing this is to have a strong call to action for a prospect to move from one stage to the next. However, how do you know if a customer is ready to move from one stage to the next?

A lesson that marketers can learn from the Six Sigma Methodology is the utilization of the Tollgate. The tollgate is use to clearly define measurable objectives that will allow a prospect to pass through the gate or to the next stage, or be held until the objectives are completed. Consider how many times that a prospect enters another stage of your marketing funnel and has not experienced the previous stages. When this happens, do you find yourself explaining at the last moment certain objections that should have been dealt with previously? The tendency to slip into the next phase can be common early in the timeline. The desire to move someone quickly through the funnel and to the buy stage or the “close” will often compromise your original standards set. Our typical response is to flood the prospect with the additional information, or make additional sales calls to explain the situation. More than likely this situation will cause the process to be held and dealt with as a “special” situation. Other times, a tollgate is created on an as needed bases causing further confusion downstream.

Overview of a Tollgate: Tollgate Reviews help determine whether all the goals within each stage have been achieved successfully and whether the project can progress to the next stage.

Preparing for a successful Tollgate Review: Many reviews fail due to lack of preparation. If you are going to have a tollgate review, prepare for it. This should include a minimum of a check sheet, milestone list, deliverable documents, etc. for review. This could even be an automated process that the customer knowingly or even unknowingly completes.

Let the numbers be your guide. Spend time developing good metrics and methodologies for their capture. If you do Tollgate review process is as simple as you either made the numbers or you did not. If you leave metrics be general like using the words most in lieu of a defined number, you will create an ineffective tollgate. If you always find exceptions to allow someone to pass through the gate defeats the purpose of the tollgate. Stopping the line, will take some courage initially and that is why many times management or an independent party, in Six Sigma it is the Black Belt, must press the button.

A Tollgate is exactly what it sounds like. The gate comes down and you must pay the toll before continuing. Now, what makes this such a strong feature is how many times do you ever pay the toll without knowing where you are going?

Picture Source: 123 look at me

Related Posts:

Improve your Marketing Cycle, Increase your Revenue

Speed may be the biggest Determent to your Marketing Success

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