Archive for GET Clients NOW!

How Good are you at Marketing Yourself?

Marketing your Black Belt: Every 2 weeks  on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration.

Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 PM (GMT-0500).Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. The listing above is the starting date for the program. You have signed up to start on that Monday this listed and for the following 28 days.

Lean Marketing Assessment: First Wednesday of every month. This program will allow participants to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly.

Value Stream Marketing: Thursday, August 12, 2010 from 1:00 PM – 2:00 PM (ET) (New). We want our participants to learn how to utilize a Sales and Marketing Value Stream through the use of a Marketing Kanban.

Workshop

How many times has a good idea failed because of a poor plan or execution? For start-ups and established organizations alike, Business901 provides effective but easy to use methodologies. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after. We will provide practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. Our experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Visit the individual webinar pages for additional details

P.S.  Ask for details about our Achieving Expert Status Program

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Jun
26

New in the Answer Center

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Here is this month’s new additions to the Get Clients Now Answer Center.

(You may need a password to log in., if you don’t have one sign up.

Get-Clients-Now-Answer-Center

  • Sample Script for Approaching Referral Partners – Tool by C.J. Hayden
    I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners.
  • Advertising Doesn’t Equal Marketing – Article by C.J. Hayden
    I asked a new client recently what he had been doing to market his professional services. “Everything,” he said. “I’ve been running pay-per-click ads on the web, I paid a copywriter to write a sales letter and mailed it to a list of local companies, I have a display ad in the Yellow Pages, I’ve even been posting flyers around town… and I still have almost no business.”
  • Doing What Comes Naturally – Article by C.J. Hayden
    One of the worst marketing mistakes a self-employed professional can make is to create a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to?
  • Is it a great opportunity or a waste of time? – Q & A by C.J. Hayden
    As business owners, we are frequently offered “opportunities” that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your professional expertise, collaborate on a project, help with organizing an event, or partner on a new venture.
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Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and this is a transcription of the podcast. We had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and our conversation extended into using those introvert tendencies as an advantage in today’s business climate. For a limited time, she has offered to make available the 5- Steps to effective Follow-up article.


Can Introvert Tendencies be a Marketing Advantage

Joan was my facilitator when I became a Get Clients NOW™ Facilitator and still offers the program and has a program starting on May 11th.  She is an outstanding instructor and I have never met anyone that facilitates a tele-seminar better.

If you would prefer to listen to the podcast it can be found here. Related Podcast:

Related Posts:
Business901 Posts on Get Clients NOW™!
Achieving Expert Status
Marketing Your Black Belt

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Get-Clients-Now-Answer-Center Get Clients Now Answer Center Here are this month’s new additions to the Answer Center. (You’ll need your password to log in.)

  • I know what I’m doing; why do I need a business plan? – Q & A by C.J. Hayden
    While it’s true that many business owners never take time to write a business plan, it’s also a fact that two-thirds of all new businesses fail in the first five years. The majority of failed businesses never had a written plan.
  • Promoting Your Business with People Power – Article by C.J. Hayden
    The most powerful marketing technique available may cost you nothing. Getting other people to promote your business is not only the least expensive marketing you can find, it’s often the most effective. When people begin telling their friends about you, a stream of clients arrives at your door ready to buy. In a world overloaded with marketing messages, personal endorsements can be the key to marketing success.
  • Follow You, Follow Me, Follow Up – Article by Frank Traditi
    Remember the Phil Collins song “Follow You, Follow Me?” I’d like to add one more line to those lyrics — follow up! Imagine that over the next five days, you were to meet five people who have the potential to immediately: 1) give you a lead, 2) do business with you, or 3) introduce you to a person who will hire you.
  • Stop Selling and Start Serving – Article by C.J. Hayden
    “I don’t like to sell.” “Asking people for business makes me uncomfortable.” “Selling feels manipulative and sleazy.” “I’m good at what I do. Why don’t clients just come to me?” If any of these thoughts seem familiar, you may be stuck in an outdated perspective about selling that is holding back your success.

Related Site: Get Clients Now!

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