GET Clients NOW! :: Lean Sales and Marketing thru Service Design Thinking

Archive for GET Clients NOW!

Jun

New in the Answer Center

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Here is this month’s new additions to the Get Clients Now Answer Center.

(You may need a password to log in., if you don’t have one sign up.

Sample Script for Approaching Referral Partners – Tool by C.J. Hayden
I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of attracting clients by advertising and promotion or approaching them cold. With a few pointers, most entrepreneurs can identify many possible referral sources. But I’m often asked how to best go about approaching these potential partners.
Advertising Doesn’t Equal Marketing – Article by C.J. Hayden
I asked a new client recently what he had been doing to market his professional services. “Everything,” he said. “I’ve been running pay-per-click ads on the web, I paid a copywriter to write a sales letter and mailed it to a list of local companies, I have a display ad in the Yellow Pages, I’ve even been posting flyers around town… and I still have almost no business.”
Doing What Comes Naturally – Article by C.J. Hayden
One of the worst marketing mistakes a self-employed professional can make is to create a marketing plan that consists of activities you don’t enjoy and aren’t good at. There’s no boss looking over your shoulder, so who’s going to make you do things you don’t want to?
Is it a great opportunity or a waste of time? – Q & A by C.J. Hayden
As business owners, we are frequently offered “opportunities” that may deliver a significant return, but also have the potential to take up a great deal of time. You may be asked to provide your professional expertise, collaborate on a project, help with organizing an event, or partner on a new venture.

eBook on Using Introvert Tendencies as a Marketing Advantage

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Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and this is a transcription of the podcast. We had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and our conversation extended into using those introvert tendencies as an advantage in today’s business climate. For a limited time, she has offered to make available the 5- Steps to effective Follow-up article.

Can Introvert Tendencies be a Marketing Advantage

Joan was my facilitator when I became a Get Clients NOW™ Facilitator and still offers the program and has a program starting on May 11th. She is an outstanding instructor and I have never met anyone that facilitates a tele-seminar better.

If you would prefer to listen to the podcast it can be found here. Related Podcast:

Get Clients NOW! Answer Center May Postings

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Get Clients Now Answer Center Here are this month’s new additions to the Answer Center. (You’ll need your password to log in.)

I know what I’m doing; why do I need a business plan? – Q & A by C.J. Hayden
While it’s true that many business owners never take time to write a business plan, it’s also a fact that two-thirds of all new businesses fail in the first five years. The majority of failed businesses never had a written plan.
Promoting Your Business with People Power – Article by C.J. Hayden
The most powerful marketing technique available may cost you nothing. Getting other people to promote your business is not only the least expensive marketing you can find, it’s often the most effective. When people begin telling their friends about you, a stream of clients arrives at your door ready to buy. In a world overloaded with marketing messages, personal endorsements can be the key to marketing success.
Follow You, Follow Me, Follow Up – Article by Frank Traditi
Remember the Phil Collins song “Follow You, Follow Me?” I’d like to add one more line to those lyrics — follow up! Imagine that over the next five days, you were to meet five people who have the potential to immediately: 1) give you a lead, 2) do business with you, or 3) introduce you to a person who will hire you.
Stop Selling and Start Serving – Article by C.J. Hayden
“I don’t like to sell.” “Asking people for business makes me uncomfortable.” “Selling feels manipulative and sleazy.” “I’m good at what I do. Why don’t clients just come to me?” If any of these thoughts seem familiar, you may be stuck in an outdated perspective about selling that is holding back your success.