Archive for Internet marketing
Marketing Power Group – The Secret Sauce
Posted by: | CommentsWhat would be the Secret Sauce to make a marketing power group work? It is not that hard, but there is a couple important ingredients that I would recommend:
- There needs to be strong common interest among the group for all to succeed. I look at downtown stores located in close proximity, strip mall occupants, small business communities and yes, people with common ideal clients. The problem with the ideal client theory is that so many times companies product and services overlap that there is competition within the group. Now, I am not saying there would not be competition in the other groups but there is a common need to attract people and satisfy them with the products once they are there. Lead groups work well but again, do you pass on your best leads and is there actually promotion taking place?
- There needs to be a lead marketing coordinator. The coordinator leads the effort create the community with joint material both on-line and off-line. And not all marketing material needs to be joint, either. This is interesting in the sense that it is very difficult to create a community by yourself and difficult to have the marketing expertise and time required in house.
It all sounds great, but why not just hire a marketing firm to do this? You can, but if you do not install a marketing system and train everyone in the group on the "System," it will be a disjointed effort and it will simply fail! I cannot emphasize the training part of it more than I do. There needs to be an understanding on what needs to be accomplished and what everyone needs to do to make it successful.
Marketing Power Groups
Posted by: | CommentsAre you a small retail store? Maybe a local manufacturer that knows you could go further? You just don’t have enough horses, do you?
This is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that everyone is willing to work with you or work with your customers right? Well, this is a way to create something over and above a network group. It is about creating something much stronger and including an online presence that will ROCK!
600% Twitter Growth & Amount of Spam E-mail Quadruples, Is there a correlation
Posted by: | CommentsMarketingCharts: New Twitter Users Drive 600% Growth; Personalized Spam Quadruples;
Twitter’s New Users Drive 600% Growth
Popular microblogging site Twitter now has about 4M-5M users, the majority of whom joined in 2008 and have contributed to the site’s 600% growth in the last 12 months, according to the first “State of the Twittershpere” (pdf) report from HubSpot. The research, which covers…
Spam Doubles, Personalized Spam Quadruples in 2008
Spam nearly doubled worldwide since last year and now accounts for nearly 200 billion email messages each day (approximately 90% of email sent), while “personalized” spam based on personal information stolen from the web, has quadrupled in the same time period, according to a study…
Now, is there a correlation? I hardly think so but are the twitter people running away from the spammers. But what am I doing following hundreds, thousands of people? Can I say that it is just another form of sophisticated spamming? Help me here? What is going on?







