Ok, I am a Duct Tape Marketing Coach . Does John have to be nice to me ?  Actually, he is a very generous person and I am fortunate to be associated with his organization and him. Thanks John for the plug. Don’t know much about Duct Tape Marketing ?

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presented by the Duct Tape Marketing Authorized Coach Network and iLinc Web and Video Conferencing.

Mark your calendars today for an exciting series of live interviews with some of today’s brightest stars in the world of business, marketing, publishing and innovation.
Each month the Duct Tape Marketing Coach network and iLinc bring you access to a celebrity guest interviewed live by small business marketing expert John Jantsch, founder of Duct Tape Marketing. These sessions are free to attend, but space is limited so enroll below now.

Upcoming Sessions

Chris Brogan – Twitter for Business –
Thurs, Dec 11th, Noon CST

Twitter is all the rage these days, but what does this social media tool, part blog, part social network, part RSS reader, have to offer marketers? Join me for a discussion on using Twitter for Business with social media expert Chris Brogan and learn the tips, tools, tactics and strategies to get the most from using Twitter.

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Act today and get 25% off the Marketing Intensive Seminar

John Jantsch, author of Duct Tape Marketing wants to help you create your marketing plan in person, in the beautiful Sonoma County region of California -

Spend two transformative days with him and the folks at E-MythWorldwide Thursday, November 13 and Friday, November 14 to
develop the marketing and lead generation systems that will take your business to the next level of success.

Register Now for the Marketing Intensive Seminar and get 25% off the regular price (a savings of over $373 that can help cover
your travel costs). The seminar price includes a delightful Sonoma County Winery Dinner experience on November 13.

Use special purchase code EBMK1108 by midnight Monday, October 27th to receive your 25% discount. That’s $1121.25 per person($1495 regular price).

Act Now! http://www.e-myth.com/seminars/ducttapemarketing/

PS – All participants also receive a copy of the new software Marketing Plan Pro powered by Duct Tape Marketing

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This content from: Duct Tape Marketing

Join Me Live with Seth Godin

The future belongs to those who lead.

We have always had tribes – churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before – but who leads a community like that? How do you lead a community like that? That’sthe message of Seth Godin’s incredible new book, Tribes. It’s an important book and I believe that it’s “required reading” for every entrepreneur and business professional who wants to be remarkable.

Join John live on Friday, Oct 24 at 1pm Eastern Time as Seth Godin, Dave Lakhani and I discuss this very relevant topic.

Dave Lakhani, is the best selling author of Persuasion and his new book, Subliminal Persuasion. This should be a good time. Come learn why more profitable, powerful and productive to be a leader than ever before! Reserve your seat for the call.

Can’t make the live call? Not to worry. Go ahead and register and you’ll receive a recording link when the call is over.

Technorati Tags: Seth Godin,Duct Tape Marketing,Dave Lakhani,John Jantsch,Tribes,Subliminal Persuasion

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Your Marketing Organized

One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know you must do when you can get around to it. And that’s no way to build momentum.

For the purpose of this post I’ve created what I think is the ideal Marketing organization in the graphic below. (This is a smart art graphic that new versions of MS Office can create and save as an image – click on the graphic to see full size and feel free to borrow for your organization.)

If you can begin to realize that your company’s marketing system does indeed need to perform all of the functions listed above, you can more easily grasp how to create processes that assure you are accurately moving each and every customer logically along the path to becoming a hyper-satisfied referral machine.

And that’s the way to build marketing momentum!

My opinion:

As you know I am a systems guy and a straightforward,easy to understand chart like this is a great strategy and tool. To simple for some, but that I believe is the beauty of it.

I have taken a similar list and just tried using it in my last presentation. It goes a step further or backwards which ever you may decide. But instead of a linear list like this, I have made more of a Mindmap or spoke type diagram. This way I use linking connections and over lay my “web” on top of it.

My categories were formed from this new software package I have called Marketing Plan Pro Powered by someone….

P.S. I think this linear chart is easier to understand and may use it to introduce my circular chart.

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I went through an in depth workshop with John Jantsch and the Marketing PlanPro guru’s. To tell the truth when I was looking at the Beta version, I was kind of ho-hum about the whole thing. But this looks pretty impressive as a finished product. Special offer on August 24th Release Date, details coming soon! Do not pre-order it. This will ruin my surprise. You will be able to download it instantly if you wait.
Product Features
• Powered by Duct Tape Marketing, providing a practical marketing guide upon which you can build your plan
• Detailed explanations and examples including audio introductions narrated by John Jantsch, renowned small-business marketing guru
• Easy step-by-step instructions and expert guidance every step of the way
• Easily forecast sales and expenses and track your progress
• Framework to help you build an action plan that will lead to marketing success
Marketing Plan Pro powered by Duct Tape Marketing is a brand new release of the #1best-selling marketing-planning software from Palo Alto Software. Are you getting the results you want from your marketing programs? How will you grow your business this year or month, starting today?
Marketing Plan Pro powered by Duct Tape Marketing is the answer. We’ve taken the award-winning Duct Tape Marketing process and embedded it into simple software that will guide you through the process of creating a powerful marketing system that will help you grow your business. Duct Tape Marketing is a systematic approach to marketing that is as elegantly simple as that sticky and trustworthy roll of duct tape.
The Duct Tape Marketing system, developed by renowned small-business marketing guru John Janstch, shows you how to develop and execute a marketing plan that will give your business the life and longevity you always knew it could have. The Marketing Plan Pro software package integrates this powerful system into a step-by-step approach that guides you through the process of creating a marketing plan that will get results.
Marketing Plan Pro will not only produce a great looking marketing plan, but a true action plan that you can start using immediately in your business. Every step includes detailed explanations, examples, and links to the forms and worksheets you need to translate your plan into action. Audio introductions, narrated by John Jantsch, are also included for major topics. Marketing Plan Pro will automatically generate charts and graphs, and it guides you through the process of creating your forecasts, milestones and goals.
Now you can have one of America’s most respected small-business marketing experts – one who has helped thousands grow their businesses with a proven step-by-step system – actually guide you along the marketing path for a fraction of what others have paid for the same expert advice and coaching.

Technorati Tags: Marketing Plan Pro ,Duct Tape Marketing ,John Jantsch ,Pal Alto Software ,Marketing Software

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Several other points: 

1. He says most business people think in terms of PROFITS! But they should be thinking in terms of CASH FLOW! I think anyone that has been through a turnaround can appreciate that comment.
2. #1 item you must do in developing a business plan is to set the next time you are going to meet to review the results.
3. The plan is not the document it is the action of the people. 
4. Some good comments about Business Planning for startups.

There is more packed into less than 45 minutes. There was a couple of technical problems at the beginning so fast forward and listen. I will tell you more about his new book!

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What is Social Media and Why is it Important to Small Businesses? – Small Business

Listen about the 4 C’s = Context, Connection, Content, Community

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John Jantsch has been asked to kick the summit off with a session on small business marketing so I hope that lots of Duct Tape Marketing readers will be joining John online on March 24th at 9am PDT!

The summit is free and registration is open now. Make sure to register even if you can’t make the live events as you will get access to the archived recordings months after the event.

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But now I think I get it! My wife and I were discussing a new vendor the other day for her Home Furnishing store. We may have not been communicating well, the eldest boy in the house, is taking a management class at the present time and hearing our discussion volunteered to get his notes on decision making and show them to us. We decided to include him in the conversation, so we would not have to be lectured on “Decision Making.” We are adults. We moved on in discussion and he said why don’t you just go to the internet and research them. That is when I got it!

He was not talking about their website, he was not talking about Wall Street, and he was simply talking about asking? He was going to a social community, asking about product and looking for that now ancient word “Buzz.” That’s right Internet “Buzz.”

But it really struck me; go to the Internet for truth, for validation. This is where we build our reputation now. And not just with twenty year olds. You must remember that the fastest growing segment of the gaming industry is the older crowd.

Another item worth note is that in the last week I have 3 well known “Internet Guru’s” promoting social networking in their e-zines. I am glad that I am with the guy that I am, John Jantsch, he was doing it months ago and all 3 e-zines looked like it was John’s stuff from 3 months ago.

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