Archive for John Jantsch
Join John Jantsch Live with Seth Godin
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This content from: Duct Tape Marketing
The future belongs to those who lead.
We have always had tribes – churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before – but who leads a community like that? How do you lead a community like that? That’sthe message of Seth Godin’s incredible new book, Tribes. It’s an important book and I believe that it’s “required reading” for every entrepreneur and business professional who wants to be remarkable.
Join John live on Friday, Oct 24 at 1pm Eastern Time as Seth Godin, Dave Lakhani and I discuss this very relevant topic.
Dave Lakhani, is the best selling author of Persuasion and his new book, Subliminal Persuasion. This should be a good time. Come learn why more profitable, powerful and productive to be a leader than ever before! Reserve your seat for the call.
Can’t make the live call? Not to worry. Go ahead and register and you’ll receive a recording link when the call is over.
Technorati Tags: Seth Godin,Duct Tape Marketing,Dave Lakhani,John Jantsch,Tribes,Subliminal Persuasion
Your Marketing Organized
Posted by: | CommentsAn excerpt from: Duct Tape Marketing
One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know you must do when you can get around to it. And that’s no way to build momentum.
For the purpose of this post I’ve created what I think is the ideal Marketing organization in the graphic below. (This is a smart art graphic that new versions of MS Office can create and save as an image – click on the graphic to see full size and feel free to borrow for your organization.)
If you can begin to realize that your company’s marketing system does indeed need to perform all of the functions listed above, you can more easily grasp how to create processes that assure you are accurately moving each and every customer logically along the path to becoming a hyper-satisfied referral machine.
And that’s the way to build marketing momentum!
My opinion:
As you know I am a systems guy and a straightforward,easy to understand chart like this is a great strategy and tool. To simple for some, but that I believe is the beauty of it.
I have taken a similar list and just tried using it in my last presentation. It goes a step further or backwards which ever you may decide. But instead of a linear list like this, I have made more of a Mindmap or spoke type diagram. This way I use linking connections and over lay my “web” on top of it.
My categories were formed from this new software package I have called Marketing Plan Pro Powered by someone….
P.S. I think this linear chart is easier to understand and may use it to introduce my circular chart.
Your Social Media Calendar
Posted by: | CommentsI just listened to John Jantsch’s podcast with Mari Smith and recommend you listening to it. Mari Smith is a Facebook consultant, what a target market that is since it is has 1 million members, but she does give out some good advice. She talks about how you should have a strategy, build slowly and the proper way to use Facebook and other social media sites.
