Archive for John Jantsch
Your Marketing Organized
Posted by: | CommentsAn excerpt from: Duct Tape Marketing
One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know you must do when you can get around to it. And that’s no way to build momentum.
For the purpose of this post I’ve created what I think is the ideal Marketing organization in the graphic below. (This is a smart art graphic that new versions of MS Office can create and save as an image – click on the graphic to see full size and feel free to borrow for your organization.)
If you can begin to realize that your company’s marketing system does indeed need to perform all of the functions listed above, you can more easily grasp how to create processes that assure you are accurately moving each and every customer logically along the path to becoming a hyper-satisfied referral machine.
And that’s the way to build marketing momentum!
My opinion:
As you know I am a systems guy and a straightforward,easy to understand chart like this is a great strategy and tool. To simple for some, but that I believe is the beauty of it.
I have taken a similar list and just tried using it in my last presentation. It goes a step further or backwards which ever you may decide. But instead of a linear list like this, I have made more of a Mindmap or spoke type diagram. This way I use linking connections and over lay my “web” on top of it.
My categories were formed from this new software package I have called Marketing Plan Pro Powered by someone….
P.S. I think this linear chart is easier to understand and may use it to introduce my circular chart.
Your Social Media Calendar
Posted by: | CommentsI just listened to John Jantsch’s podcast with Mari Smith and recommend you listening to it. Mari Smith is a Facebook consultant, what a target market that is since it is has 1 million members, but she does give out some good advice. She talks about how you should have a strategy, build slowly and the proper way to use Facebook and other social media sites.
Marketing Plan Pro powered by Duct Tape Marketing
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I went through an in depth workshop with John Jantsch and the Marketing PlanPro guru’s. To tell the truth when I was looking at the Beta version, I was kind of ho-hum about the whole thing. But this looks pretty impressive as a finished product. Special offer on August 24th Release Date, details coming soon! Do not pre-order it. This will ruin my surprise. You will be able to download it instantly if you wait.
Product Features
• Powered by Duct Tape Marketing, providing a practical marketing guide upon which you can build your plan
• Detailed explanations and examples including audio introductions narrated by John Jantsch, renowned small-business marketing guru
• Easy step-by-step instructions and expert guidance every step of the way
• Easily forecast sales and expenses and track your progress
• Framework to help you build an action plan that will lead to marketing success
Marketing Plan Pro powered by Duct Tape Marketing is a brand new release of the #1best-selling marketing-planning software from Palo Alto Software. Are you getting the results you want from your marketing programs? How will you grow your business this year or month, starting today?
Marketing Plan Pro powered by Duct Tape Marketing is the answer. We’ve taken the award-winning Duct Tape Marketing process and embedded it into simple software that will guide you through the process of creating a powerful marketing system that will help you grow your business. Duct Tape Marketing is a systematic approach to marketing that is as elegantly simple as that sticky and trustworthy roll of duct tape.
The Duct Tape Marketing system, developed by renowned small-business marketing guru John Janstch, shows you how to develop and execute a marketing plan that will give your business the life and longevity you always knew it could have. The Marketing Plan Pro software package integrates this powerful system into a step-by-step approach that guides you through the process of creating a marketing plan that will get results.
Marketing Plan Pro will not only produce a great looking marketing plan, but a true action plan that you can start using immediately in your business. Every step includes detailed explanations, examples, and links to the forms and worksheets you need to translate your plan into action. Audio introductions, narrated by John Jantsch, are also included for major topics. Marketing Plan Pro will automatically generate charts and graphs, and it guides you through the process of creating your forecasts, milestones and goals.
Now you can have one of America’s most respected small-business marketing experts – one who has helped thousands grow their businesses with a proven step-by-step system – actually guide you along the marketing path for a fraction of what others have paid for the same expert advice and coaching.
Technorati Tags: Marketing Plan Pro ,Duct Tape Marketing ,John Jantsch ,Pal Alto Software ,Marketing Software
Tim Berry, Duct Tape Marketing Coaches Excellence Series
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The call yesterday with Tim Berry, Palo Alto Software(Business and Marketing Plan Pro) is archived for you to listen to – Go to the Coaches Excellence Page.
I enjoyed the call and found it interesting. Tim has a new book coming out this fall and he seems to be backing away from this idea of the elaborate business plan structure. It is not that he does not believe in one, he does, but not in the way you might think. You need to listen!
Several other points:
- He says most business people think in terms of PROFITS! But they should be thinking in terms of CASH FLOW! I think anyone that has been through a turnaround can appreciate that comment.
- #1 item you must do in developing a business plan is to set the next time you are going to meet to review the results.
- The plan is not the document it is the action of the people.
- Some good comments about Business Planning for startups.
There is more packed into less than 45 minutes. There was a couple of technical problems at the beginning so fast forward and listen. I will tell you more about his new book!
