Archive for Lean Six Sigma Marketing
The Toyota Lean House – Re-built for marketing
Posted by: | CommentsThe “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system.
I took the liberty of re-building the Toyota Lean house to what I believe is a great structure for today’s marketing. I am going to do a series of blog post on this structure but the three central themes of the structure is Mirror Marketing(Lean), Measurement(Six Sigma) and Target Marketing(Channel Management).
Without understanding these central themes thoroughly, the answer you receive from most people is that there is not one thing that works. Why do you think that answer is so prevalent? Study the Lean Marketing House and tell me what you think it is?
Lean Marketing thru Referrals
Posted by: | CommentsBusiness901 has just released a 4-week program titled Lean your Marketing thru Referrals. This program creates a step-by-step, documented Lean Referral System based on your specific target market. Develop marketing tools, letters, and offers that will help you generate a precise strategy for making referrals a core new weapon. The participants can use the templates to determine areas to differentiate their product, better define their ideal client and use present technology to accelerate the process. This program is being introduced in conjunction with Referral Week and will start the following week on March 19th. You can sign-up at http://leanreferralmarketing.eventbrite.com/.com There is a discount code of "ReferralWeek" that is available till the end of Referral Week.
Lean Marketing Assessment
Posted by: | CommentsWhy do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly.
The Business901 Lean Marketing Assessment is used to determine a company’s current position relative to the recognized practices of a Lean Enterprise. The participants complete the assessment during the process and active participation is encouraged to reinforce the evaluation of each indicator. The final element is a review and explanation of the scatter diagram that is created. This will allow participants to see the areas of greatest concerns and strengths. Is a Lean Marketing assessment different than another "Marketing assessment"? I invite you to my webinar to find out?
