Archive for Manufacturer Marketing
Equipment Manufacturer – Need a Marketing Plan?
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Equipment Manufacturer Marketing Plan
Mplans.com: Excerpt from Marketing Plan Pro Sample Plan
Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent on providing existing customers with the reassurance they need so that we are his first call when searching for equipment. We also must ensure that we can provide an adequate parts supply for our present customers. These are operational issues, more so than marketing ones, but it is an important part of our sales and marketing effort to be the easy choice for their needs and to provide local support during the prime paving system.
Our marketing plan takes a conservative approach in trying out some new communications methods. We have found that many of the customers we are reaching at the present time are seeking more direct contact. Since the audience is relatively well-known and in a geographic area, we are testing how best to use the new technologies before advancing.
Click on the Mplan link above to see the entire marketing plan.
Other Related Business901 Blogs and Pages:
Marketing Plan Pro Coach Offer
Marketing Plan Pro – What is in the Box
Hiring a Consultant – Can I see your Marketing Plan?
Lean Marketing thru Referrals
Posted by: | CommentsBusiness901 has just released a 4-week program titled Lean your Marketing thru Referrals. This program creates a step-by-step, documented Lean Referral System based on your specific target market. Develop marketing tools, letters, and offers that will help you generate a precise strategy for making referrals a core new weapon. The participants can use the templates to determine areas to differentiate their product, better define their ideal client and use present technology to accelerate the process. This program is being introduced in conjunction with Referral Week and will start the following week on March 19th. You can sign-up at http://leanreferralmarketing.eventbrite.com/.com There is a discount code of "ReferralWeek" that is available till the end of Referral Week.
