Archive for Manufacturer Marketing
Equipment Manufacturer – Need a Marketing Plan?
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Equipment Manufacturer Marketing Plan
Mplans.com: Excerpt from Marketing Plan Pro Sample Plan
Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent on providing existing customers with the reassurance they need so that we are his first call when searching for equipment. We also must ensure that we can provide an adequate parts supply for our present customers. These are operational issues, more so than marketing ones, but it is an important part of our sales and marketing effort to be the easy choice for their needs and to provide local support during the prime paving system.
Our marketing plan takes a conservative approach in trying out some new communications methods. We have found that many of the customers we are reaching at the present time are seeking more direct contact. Since the audience is relatively well-known and in a geographic area, we are testing how best to use the new technologies before advancing.
Click on the Mplan link above to see the entire marketing plan.
Other Related Business901 Blogs and Pages:
Marketing Plan Pro Coach Offer
Marketing Plan Pro – What is in the Box
Hiring a Consultant – Can I see your Marketing Plan?
Lean Marketing thru Referrals
Posted by: | CommentsBusiness901 has just released a 4-week program titled Lean your Marketing thru Referrals. This program creates a step-by-step, documented Lean Referral System based on your specific target market. Develop marketing tools, letters, and offers that will help you generate a precise strategy for making referrals a core new weapon. The participants can use the templates to determine areas to differentiate their product, better define their ideal client and use present technology to accelerate the process. This program is being introduced in conjunction with Referral Week and will start the following week on March 19th. You can sign-up at http://leanreferralmarketing.eventbrite.com/.com There is a discount code of "ReferralWeek" that is available till the end of Referral Week.
Six Sigma Marketing
Posted by: | CommentsSix sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma:
Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what drives customer satisfaction and value.
Focus on processes rather than the end result. By analyzing and fixing the process itself , companies build competitive advantage over their competition.
Collaboration if all parts of the organization including strategic partners and vendors need to keep their focus on the customer. Improving teamwork between all parts of the organization especially breaking down barriers between sales and marketing is essential.
Defining goals and setting clear priorities with frequent reviews allow you focus you on correcting the process rather then “putting out fires.”
Continuous Improvement will push your organization to higher and higher levels. Leave it become your strategic advantage over your competition.
More Information on Six Sigma Marketing:
Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.
Six Sigma Marketing Institute offers a number of tailor made programs, workshops and seminars. Our vast experience across a number of different industries allows us to provide programs that speak directly to your organization in terms that they will readily understand. The Six Sigma Marketing Institute offers a number of challenging and exciting workshops and seminars:
- Grow Market Share with Six Sigma Marketing
- Developing a Powerful Voice of the Customer Information System
- Competitive Planning Made Simple
Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues.
Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include:
- Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
- Six Sigma Marketing: From Cutting Costs to Growing Market Share
- Value-Driven Channel Strategy: Extending the Lean Approach
- Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
- Dominating Markets with Value: Advances in Customer Value Management
- Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage
- Download on this site: Best in Market.
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