Equipment Manufacturer Marketing Plan

Mplans.com: Excerpt from Marketing Plan Pro Sample Plan

Marketing Vision:  The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent on providing existing customers with the reassurance they need so that we are his first call when searching for equipment. We also must ensure that we can provide an adequate parts supply for our present customers. These are operational issues, more so than marketing ones, but it is an important part of our sales and marketing effort to be the easy choice for their needs and to provide local support during the prime paving system.

Our marketing plan takes a conservative approach in trying out some new communications methods. We have found that many of the customers we are reaching at the present time are seeking more direct contact. Since the audience is relatively well-known and in a geographic area, we are testing how best to use the new technologies before advancing.

Click on the Mplan link above to see the entire marketing plan.

Other Related Business901 Blogs and Pages:

Marketing Plan Pro Coach Offer

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Marketing Plan Pro – What is in the Box

Hiring a Consultant – Can I see your Marketing Plan?

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“Small businesses must change the way they think about and approach lead generation – they must think more in terms of being found and less in terms of finding. People are still looking for solutions, trying out new services and buying things they want, they’ve just changed how they go about doing it. In a way the control of message consumption has changed with it.”

If you have not read it, I encourage you to do that. If you read it in my e-mail please leave a comment here, I would appreciate sharing what my people think about it. Also feel free to copy and paste your comment on John’s blog.

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Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what drives customer satisfaction and value.

Focus on processes rather than the end result. By analyzing and fixing the process itself , companies build competitive advantage over their competition.

Collaboration if all parts of the organization including strategic partners and vendors need to keep their focus on the customer. Improving  teamwork between all parts of the organization especially breaking down barriers between sales and marketing is essential.

Defining goals and setting clear priorities with frequent reviews allow you focus you on correcting the process rather then “putting out fires.”

Continuous Improvement will push your organization to higher and higher levels. Leave it become your strategic advantage over your competition.

More Information on Six Sigma Marketing:

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value.  The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.  At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.

Six Sigma Marketing Institute offers a number of tailor made programs, workshops and seminars.  Our vast experience across a number of different industries allows us to provide programs that speak directly to your organization in terms that they will readily understand. The Six Sigma Marketing Institute offers a number of challenging and exciting workshops and seminars:

• Grow Market Share with Six Sigma Marketing
• Developing a Powerful Voice of the Customer Information System
• Competitive Planning Made Simple

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. His consulting services are absolutely unique.  They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues.

Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include:

1. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
2. Six Sigma Marketing: From Cutting Costs to Growing Market Share
3. Value-Driven Channel Strategy: Extending the Lean Approach
4. Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
5. Dominating Markets with Value: Advances in Customer Value Management
6. Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage
7. Download on this site: Best in Market.

Technorati Tags: Six Sigma ,Six Sigma Marketing ,Lean ,Lean Marketing ,Manufacturer Marketing

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1. We should be ignoring the recession.
2. Build community.
3. Pull marketing versus push.
4. Social media.

All of this being the soft side of marketing and selling. But we will make it through the recession by doing this?  I believe that marketing is changing towards the items mentioned above but I also question can it effectively put food on the table today.  I have been pulling out some old notes from years back just to see what was being said and what I was believing in tougher times. I saw a good mindmap of mine on Lead Generation , I just had to share. Look it over and see if it can help you.

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She was talking about the waste in supply change management practices. But when I read it, the correlation to Lean Marketing is very apparent.

1. Clarity: How many times have you looked at a marketing piece and questioned the meaning, the reason for it or maybe you just tossed it. We encourage  marketing pieces to be educational or a call to action that ultimately has a benefit for the customer as a result of a response.

2. Agility: I do not mean responding to the marketing idea of the week but having a process in place that allows you to have active content. This can be easily done with a company blog and with joint participation the excuse of a time factor is completely removed. The only factor that matters now is the accountability factor.

3. Unity: This is the most neglected attribute. Your marketing to be effective is not a one-way street anymore. It is about communication. Building platforms that your organization can increase the communication with your customer is the actions we take by monitoring news about our customers, building social sites that allow our customers to post, blog and add videos on their own. Being transparent and mixing it up in front of your customers is maybe the largest selling feature you can have.

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I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

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I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

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I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Share this:

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Share this:

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Share this:

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

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The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Monthly marketing tele-classes to fast-track your business

One of the biggest pitfalls business owners encounter is wearing blinders when it comes to their marketing.  The sector changes rapidly, and it should be the responsibility of your marketing department to ensure you stay on top of new, innovative approaches.  One-dimensional marketing approaches are high risk and usually ineffective.  You need to consistently take a multi-pronged approach to your marketing.

Once a month, your duct tape marketing coach will be leading a private training call on a variety of powerful marketing tools.  These detailed how-to calls will outline, step-by-step, proven strategies and action steps to help guarantee your marketing success!

Calls would be held and recorded every month so that you can:
train your partners and employees space-space.  You’re welcome to invite your business partner, spouse or key employee by the call, or have them attended in your absence.  What better way to educate others on your team on various aspects of?

Create your own Bible resource Library space-space may be the initiative covered.  One month won’t come in handy for another year.  No problem.  You will receive CDs of the training calls in the mail each month, at North surcharge so you can curry your own marketing resource Library.

Listen to them, what is most convenient time for you-we know you’re busy and may not have time to make all of your move live marketing Excelerator calls are you.  That’s why we record each call, and the audio is quickly posted online–usually within 24 hours.  You can download the MP3 file at your convenience, and listen at your leisure on your iPod, computer or any other MP3 player.

Upcoming marketing sessions:

1. Develop your marketing hourglass.
2. Great lead generating two-step advertising campaigns.
3. Get in front of years prospect of powerful direct mail techniques.
4. Buying strategic partners to sell for you.
5. Build your credibility by attracting media attention.
6. Develop an online moneymaking machine.
7. Make it to the front page of Google.
8. Generate $$$ through speaking engagements.
9. Price for profits-increase the amount your customers spend export instantly
10. Automate and optimize your marketing with technology

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