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Jan

Six Sigma Marketing

Posted by: business901 | Comments (2)

Six sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma:

Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what drives customer satisfaction and value.

Focus on processes rather than the end result. By analyzing and fixing the process itself , companies build competitive advantage over their competition.

Collaboration if all parts of the organization including strategic partners and vendors need to keep their focus on the customer. Improving teamwork between all parts of the organization especially breaking down barriers between sales and marketing is essential.

Defining goals and setting clear priorities with frequent reviews allow you focus you on correcting the process rather then “putting out fires.”

Continuous Improvement will push your organization to higher and higher levels. Leave it become your strategic advantage over your competition.

More Information on Six Sigma Marketing:

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.

Six Sigma Marketing Institute offers a number of tailor made programs, workshops and seminars. Our vast experience across a number of different industries allows us to provide programs that speak directly to your organization in terms that they will readily understand. The Six Sigma Marketing Institute offers a number of challenging and exciting workshops and seminars:

Grow Market Share with Six Sigma Marketing

Developing a Powerful Voice of the Customer Information System

Competitive Planning Made Simple

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues.

Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include:

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Lead Generation in a recession, where do you start?

Posted by: business901 | Comments (0)

I have been thinking about this a lot lately, a lot! Since, I am what I would say wired into the social community I see a lot of information about:

We should be ignoring the recession.
Build community.
Pull marketing versus push.
Social media.

All of this being the soft side of marketing and selling. But we will make it through the recession by doing this? I believe that marketing is changing towards the items mentioned above but I also question can it effectively put food on the table today. I have been pulling out some old notes from years back just to see what was being said and what I was believing in tougher times. I saw a good mindmap of mine on Lead Generation , I just had to share. Look it over and see if it can help you.