Archive for Marketing Coach
Can you Master Continuous Improvement?
Posted by: | CommentsWhat is Mastery?
- Comprehensive knowledge or skill in a subject or accomplishment.
- The action or process of mastering a subject or accomplishment
Mastery, why don’t we spend more time learning about it? I have always been convinces that it is not how many tools you have in your bag but how many tools you use well. The old saying is that if all you have is a hammer then everything looks like a nail is not always a bad thing. If you are a wizard with a hammer, it may be amazing how creative you may be in fixing problems outside of a nail because of your ability to adapt and modify. In the long run you may have arrived at a solution while others are still contemplating HOW!
Michael Gerber states in the E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
that “knowing how to do the work of a business has nothing to do with building a business that works”; that entrepreneurs learn their skills through practice, practice, practice; and that anyone willing to adopt that same kind of discipline can be successful too.
Malcolm Gladwell in Outliers: The Story of Success
discusses the need to have 10,000 hours of practice before they become a master of their art, profession, etc. That amounts to 3 hours a day for 10 years.
When companies are looking at implementing Continuous Improvement efforts such as Lean or Six Sigma or even a Marketing System are they really considering the commitment that they are making. In today’s world most improvement efforts have to show short term results, less than a year to be continued. Management is usually blamed for lack of commitment for most failures. I believe that the expectations of a quick fix may be the number reason for failure. Let’s face it, is anyone telling a company that it will take 10 years to master Lean or Six Sigma? You can probably accelerate this process by proper coaching or having you own Sensei, we know they have 10,000 hours and it is the best way to improve your chances. You also have to have talent and experience on your side. However, it does take a little luck to be successful as described in this light-hearted look at Talent. Now, there are a couple of fowl words in the video, so you have been forewarned.
An old book, Mastery: The Keys to Success and Long-Term Fulfillment
- Instruction
- Practice
- Surrender
- Intentionality
- The Edge – Push the envelop
Michael Gerber made a point in his book cited above that left an ever lasting impression on me. Laying in bed one morning my wife asked me what I was thinking about it and I replied: Gerber made this comment if I really did not feel like going to work today, do you think anyone else does ( meaning my employees). That morning I decided to sell that business and pursue what I enjoy, what I really love because if you do not, seldom will you ever have the patience to develop those skills.
As an organization, are you willing to take a path of continuous improvement? Can you develop the mastery of your profession or product without it?
Related Posts:
Has Technology Killed Time?
Who is your Lean Rock star?
Marketing your Black Belt
Lean Six Sigma Marketing Coach recognized with Certification
Posted by: | CommentsI was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October.
John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established levels of Duct Tape Marketing Coaching accreditation in an effort to place heavy emphasis on the success factors of the Duct Tape Marketing system and reward those who establish pre-defined levels of success using the Duct Tape Marketing approach, tools and point of view. To obtain this advanced level, there were twelve additional requirements above and beyond the initial level. At this time, it is the highest achievable level within the organization.
It is a honor to be recognized with such an outstanding group and would like to thank John Jantsch, the Duct Tape Marketing organization and recognize the other ten coaches that achieved this level; Jeff Bishop, Troy Braithwaite, Scott Campbell, Joe Costantino, Bill Doerr, Fiona Friesen, Adrianne Machina, Cidnee Stephen, Michael Thompson, Liz Walker. I firmly believe in the Duct Tape Marketing Process and to use an old cliché, I not only talk the talk but walk the walk. As you may know there are few people that believe in a marketing system as much as I do.
The Duct Tape Marketing system allows business owners to create and build their very own marketing system complimented by a coaching system that has proven effective with small businesses for over 20 years. The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don’t know how to get it off the ground.” This system will help entrepreneurs build the perfect business establishing a proven marketing system to their growing company. “Why reinvent the wheel? Take a proven process, a package of tools, a trained coach and run with it.
Related Post: I believe in a Marketing System
The Duct Tape Marketing Fish Story
Posted by: | CommentsSomeone reminded me that I had never shared the Fish Story video on on my blog before.
It was derived from a Duct Tape Marketing Post but holds very true today. I had originally re-worded it to use it in nonprofit presentation.
