Archive for Marketing Coach
Duct Tape Marketing recognizes Lean Six Sigma Marketing Coach with Certification
Posted by: | CommentsI was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October.
John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established levels of Duct Tape Marketing Coaching accreditation in an effort to place heavy emphasis on the success factors of the Duct Tape Marketing system and reward those who establish pre-defined levels of success using the Duct Tape Marketing approach, tools and point of view. To obtain this advanced level, there were twelve additional requirements above and beyond the initial level. At this time, it is the highest achievable level within the organization.
It is a honor to be recognized with such an outstanding group and would like to thank John Jantsch, the Duct Tape Marketing organization and recognize the other ten coaches that achieved this level; Jeff Bishop, Troy Braithwaite, Scott Campbell, Joe Costantino, Bill Doerr, Fiona Friesen, Adrianne Machina, Cidnee Stephen, Michael Thompson, Liz Walker. I firmly believe in the Duct Tape Marketing Process and to use an old cliché, I not only talk the talk but walk the walk. As you may know there are few people that believe in a marketing system as much as I do.
The Duct Tape Marketing system allows business owners to create and build their very own marketing system complimented by a coaching system that has proven effective with small businesses for over 20 years. The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don’t know how to get it off the ground.” This system will help entrepreneurs build the perfect business establishing a proven marketing system to their growing company. “Why reinvent the wheel? Take a proven process, a package of tools, a trained coach and run with it.
Related Post: I believe in a Marketing System
The Duct Tape Marketing Fish Story
Posted by: | CommentsSomeone reminded me that I had never shared the Fish Story video on on my blog before.
It was derived from a Duct Tape Marketing Post but holds very true today. I had originally re-worded it to use it in nonprofit presentation.
Duct Tape Marketing Coach’s Plan by Business901
Posted by: | CommentsLast month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers through them."
In all fairness, the question would be, Can I see yours? I wrote it, made a couples of relatively minor changes by not revealing present customers but I have exposed it for the entire world to see on the Marketing Plan Pro website .
An excerpt from the Goal section of the plan:
1.1 Goals
Personal Goals:
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Finish my book by the end of the year
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Become more efficient at storytelling
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Take time off this year
Business Goals:
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Increase consulting engagements from three to six by year’s end
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Have minimum of five year-long engagements ongoing by August
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Have 50 attendees per month in webinars
Strategic Goals:
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Increase speaking engagements by the end of year
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Create smooth transition between the steps of the marketing funnel
Tactical Goals:
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Call five people a day, period
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Use social media to promote our expertise with past clients
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Develop cross-promotions for the book with key expert partners
Why I am being so transparent, a quote that I saw the other day pretty much sums it all up:
"Ideas are a dime a dozen. People who implement them are priceless." — Mary Kay Ash
