Archive for Marketing Plan Pro
Start, Run and Grow Your Business
Posted by: | CommentsSpecial offer: Sign up for any Business901 28 Day Plan in the next 7 days and mention Start, Run and Grow software in Paypal comment section. I will send you the software free.
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Special offer, Sign up for any Business901 28 Day Plan in the next 7 days and mention Start, Run and Grow software in comment session. I will send you the software free.
Do you know how to create key performance indicators?
Posted by: | CommentsAs any reader of my blog knows, I believe in a system. But a system does not work unless you have performance indicators along the way. And the real secret is that your system only works as well as your Key Performance Indicators(KPI) are constructed. The time spent in making good KPI’s are well worth it but the task is seldom done . They are truly the backbone of any system and will allow you to do exactly what a system was developed to do….ALLOW FOR CONTINUOUS IMPROVEMENT.
Several myths need to be displayed about KPI’s and the easiest thing to do is to list what they are not:
1. A tool to assign blame
2. Wall paper
3. A work measurement
4. Simply something that we able to measure
5. A Statistic
What they are:?
1. KPI´s are related to results
2. KPI´s shows something measurable, (From what to what)
3. Represents both management and workforce
4. Can be calculated to meet the budget or a specific level of improvement
5. Communicate status
6. Used to connect the customer to the process
7. Essential, Useful, Immediate
But the real question is how do you create them. The most simple way to do them is utilizing the planning guide of PDCA that I have described numerous times as part of my planning cycle. It may seem rather elaborate but using a quick hub and spoke wheel, it really is quite simple. And you must remember this is the key to your system.
Several other critical factors in making the KPI’s effective:
1. Make measures visible
2. Easy to understand, use, collect and acted upon
3. Act quickly to manage variances
4. Communicate barriers to implementation
I typical tell people is that it will take time to develop good KPI’s and your continuous improvement structure is a direct result of fine tuning KPI’s over and over again.
Equipment Manufacturer – Need a Marketing Plan?
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Equipment Manufacturer Marketing Plan
Mplans.com: Excerpt from Marketing Plan Pro Sample Plan
Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent on providing existing customers with the reassurance they need so that we are his first call when searching for equipment. We also must ensure that we can provide an adequate parts supply for our present customers. These are operational issues, more so than marketing ones, but it is an important part of our sales and marketing effort to be the easy choice for their needs and to provide local support during the prime paving system.
Our marketing plan takes a conservative approach in trying out some new communications methods. We have found that many of the customers we are reaching at the present time are seeking more direct contact. Since the audience is relatively well-known and in a geographic area, we are testing how best to use the new technologies before advancing.
Click on the Mplan link above to see the entire marketing plan.
Other Related Business901 Blogs and Pages:
Marketing Plan Pro Coach Offer
Marketing Plan Pro – What is in the Box
Hiring a Consultant – Can I see your Marketing Plan?
