Archive for Marketing Plan
Lean Six Sigma Marketing – Explore
Posted by: | CommentsIn my previous post on Lean Six Sigma marketing , I had stated Explore, the data to identify a cause and effect relationship between variables., was the 3rd step in building a Lean Six Sigma marketing 
process. I also stated that in the Duct Tape Marketing planning system that the Remarkable Story and Product or Service Innovation coincided with the definition of Explore.
How is that possible? At first glance, I saw little synergy between these items but when you accept the fact that you are still in the strategic stages of the development of the marketing plan, the relationship starts coming together. The data to identify a cause and effect relationship between to variables can be simply put as Customer Needs and Your Solution. So, your product/service innovation must directly relate to solving the customers needs. Nothing more and nothing less. Spending time in understanding this market opportunity and more specifically as they apply to customer requirements is imperative. We must not forget to explore and evaluate these opportunities against our competitor’s offerings.
After that, we would translate the product offering into a Remarkable Story that must be customer centric and fit the organizations processes and culture. In telling that story, we must commit to something that would differentiate ourselves from our competition. It needs to be powerful and with the ability to quickly communicate that message. We must also devise and offering at each stage of our sales funnel. Specifically describing the offering in detail so that the conversion process can be flawless.
Can everyone in your organization tell your story? Does each and every person that is part of your sales funnel know what the specific offerings are throughout the entire process? Do they all know the next step?
Other Related Post:
- What is Six Sigma?
- Lean Six Sigma Marketing
- Lean Six Sigma Marketing – Define
- What is Lean Six Sigma?(video)
- Lean Six Sigma Marketing – Measure
Your Marketing Organized
Posted by: | CommentsAn excerpt from: Duct Tape Marketing
One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know you must do when you can get around to it. And that’s no way to build momentum.
For the purpose of this post I’ve created what I think is the ideal Marketing organization in the graphic below. (This is a smart art graphic that new versions of MS Office can create and save as an image – click on the graphic to see full size and feel free to borrow for your organization.)
If you can begin to realize that your company’s marketing system does indeed need to perform all of the functions listed above, you can more easily grasp how to create processes that assure you are accurately moving each and every customer logically along the path to becoming a hyper-satisfied referral machine.
And that’s the way to build marketing momentum!
My opinion:
As you know I am a systems guy and a straightforward,easy to understand chart like this is a great strategy and tool. To simple for some, but that I believe is the beauty of it.
I have taken a similar list and just tried using it in my last presentation. It goes a step further or backwards which ever you may decide. But instead of a linear list like this, I have made more of a Mindmap or spoke type diagram. This way I use linking connections and over lay my “web” on top of it.
My categories were formed from this new software package I have called Marketing Plan Pro Powered by someone….
P.S. I think this linear chart is easier to understand and may use it to introduce my circular chart.
Brodsky and Burlingham Live
Posted by: | CommentsJoin John Jantsch live today (Monday, Oct 6th) at Noon CDT for a live conversation with Norm Brodsky and Bo Burlingham.
Norm Brodsky and Bo Burlingham, two of Inc. magazine’s hugely popular columnists, will talk about how small-business people can deal with all kinds of tricky business situations. This skill is something they call “The Knack.”
The Coaches Excellence Series , These guys are good!
Technorati Tags: Marketing Plan , Planning , Small Business , Inc. Magazine , Bo Burlingham , Norm Brodsky
