Archive for Marketing

For the next Marketing your Black Belt Program, I am offering a special opportunity. The program is actually designed for Professional Service Consultants that work in a technical field such as Lean, Agile or Six Sigma. It is well suited for the one-person or small consulting company of less than 10 people. This 28-day program consist of six sessions. During the first three sessions you will receive all the tools and training needed to design your individual 28-day(it is Agile) marketing action plan. It will start on the 1st Friday of the month, Feb. 4th and for the following 28 days.

Session 1: 60 minutes(Friday@ 11:00AM)
Session 2: 60 minutes(Monday@ 11:00AM)
Session 3: 60 minutes(Tuesday@ 11:00AM)
Session 4, 5, 6: 45 minutes(Friday@ 11:00AM)

In addition to the six live webinars and coaching sessions, the program includes:

  1. White papers and resources
  2. Weekly email support between class sessions
  3. Review of individual marketing action plans with feedback
  4. All class sessions are recorded so participants who miss a session, or wish to review, may listen and review at their convenience.

In addition to the above and for the next 7 days or until the class is full, I am offering the following bonuses:

  1. Lean Marketing House eBook
  2. Marketing with A3 eBook
  3. 5Cs of Driving Market Share Audio Program
  4. Best in Market eBook
  5. Podcast interview and published on the Business901 Website*
  6. (2) Generated News releases.
  7. 20 to 30 page eBook(Transcribed from Podcast)**

This webinar will be taped and published as part of future training programs so your participation will require a release to be signed. However, your participation and expertise will be further enhanced from the future marketing efforts of the program.

Registration Page: Marketing Your Black Belt

*Podcast will be published within 120 days of completion of program.
**eBook will be created within 21 days of completion of podcast recording.

This program will provide you with the tools and the knowledge to enhance your position as an expert in your field. The last three sessions will cover specific strategies and tactics geared toward Customer Acquisition/Retention and Pricing of Services.

Registration Page: Marketing Your Black Belt

There are a limited number of seats.

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Discovery Call to be held on October 20th for interested parties

The Six Sigma Marketing Institute is hosting a discovery call for interested parties that are looking to join their network. Founder of the Six Sigma Marketing Institute and creator of the 5Cs of Driving Market Share, Dr. Eric Reidenbach will outline the Licensing program and the Certification process. The first discovery call will be held on Wednesday, October 20th at 3:00 PM EST.

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.

For more information, please go to http://DrivingMarketShare.com or to the registration page: Six Sigma Marketing Certification.

Dr Reidenbach says, “Turning the power of Six Sigma outward and focusing on growing market share will provide infinite number of value laden projects for the Six Sigma Black belts and it will help Chief Marketing Officers reject agenda-based programs that have no accountability and instead allow them to adopt a systematic disciplined approach to growing market share based on the voice of the market.”

If you are a Consulting Organization or a Six Sigma Black Belt within an organization you may want to join this discovery call to discuss this new opportunity.

A Licensed Six Sigma Marketer will receive:

  • Right to sell and conduct the 5 Cs of Driving Market Share
  • Right to engage in Six Sigma Marketing Value Programs
  • Comprehensive Packet of Marketing Materials for lead generation
  • 4 hours of training on the 5Cs of Driving Market Share
  • 8 hours of Statistical Training
  • 8 hours of training on the Value tools utilized in the 5Cs of Driving Market Share.
  • Directory Listing on the Driving Market Share Website.

Advance Training will be offered after completion of above:

  • 2 day intensive on the 5Cs of Driving Market Share.
  • Certification as a Master Six Sigma Marketer
  • Web page on the Driving Market Share
  • Participation in the Lead Generation Program

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues.

Disclamer: Business901 assists in the management of the program and will be the host of the Discovery Call.

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In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams though segmentation. Lean was a much easier methodology to implement and utilize. As I continued with a customer, I found the Six Sigma toolbox provided me a stronger set of analytical tools that was needed in handling the vast amount of data. In any case, I practice a mixture of Lean and Six Sigma. Transferring this philosophy to other marketers and Lean/Six Sigma Practitioners has been very difficult with each side very skeptical of the other.

Working the past several months with Dr. Eric Reidenbach of Six Sigma Marketing Institute to develop the program the 5Csof Driving Market Share has provided a much clearer path or the bridge between the two methodologies. In the program, we challenge the way both the Six Sigma community and the marketing area think about business and the way they currently do business. It does so by providing a detailed and structured approach one that is entirely data driven to unleash the power of Six Sigma on the crucial need of Customer Value for revenue growth. An outline of that bridge between Marketing and Six Sigma is provided in the table below.

Related Posts:
Lean your Marketing by Dominating with Customer Value
Value Stream Mapping differs in Lean Marketing
Can Voice of Customer deliver?
Unclear Customer Value leads to Failure

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Comments (0)

I happened upon this video the other day and could not help but think about the popular Lean Startup and Eric Ries. Eric is ever mindful of getting your product/service into the real world as quickly as possible. He laughs at the notion of creating this full fledge business model and structure that are institutions teach. Listen to Rodney discuss real world economics in this class… I think he has about 4 Pivots during the video.

If you would like to learn more about the Lean Startup watch this short video from an earlier blog post, Dealing with uncertainty in the Lean Startup.

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Stanford Entrepreneurship Center: Evangelizing for the Lean Startup
Why a Lean Startup is hot and Lean/Six Sigma is not!!
Key Marketing Concepts from the Korean War

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