Marketing :: Lean Sales and Marketing thru Service Design Thinking

Archive for Marketing

Jan

The Future of Marketing is Lean

Posted by: business901 | Comments (0)

The sales and marketing structure has drastically changed. The typical structure still used by many is when competition was not as great and technology was not the force that it is today. Most of the time sales and marketing sold solutions without every defining the customers problem. The typical sales forecast was derived on increasing sales a certain percentage. That’s changed. In today’s business setting many companies are fighting for survival. Competition has never been so keen and the elements of the past are simply not working.

The new wave of marketing has seen an entire new set of tools being used with the components of social media leading the way. No longer do we trust print media, radio, television and other forms of traditional media. The tools have all become a commodity. Some organizations have even questioned the need for a sales force. To make effective marketing decisions, you need a clear understanding of what the customer values and what your company strategy is to support them.

Companies have found that they must listen at higher level than ever before to their customers, focusing on improving processes, and using teams. Companies have to build a culture that supports agility, relevancy and speed. To accomplish this there has to become an open sharing of information that will accelerate creativity and innovation. Value has to be understood that it is delivered at the point of consumption, not when it leaves your hands.

Lean Marketing is about installing a continuous improvement methodology to your sales and marketing process. It’s about constantly improving ever step up the way. In the smaller scheme of things it is about improving a launch, an advertising campaign and even a sales call. However, in the bigger scheme of things it is about building a structure that creates a learning organization based on an ever increasing knowledge of what the customer values.

The Lean practice of PDCA is ideal for learning and creating knowledge activities. Following this process it allows individuals and teams to recognize and take advantage of opportunities, make decisions faster, and be more responsive to customers. As part of the PDCA cycle you get feedback on the action from listening to customers and the companies’ measurement systems. Having information, taking informed action and getting feedback is part of the natural PDCA cycle. Effectiveness comes from when you use and take advantage of all your resources.

This is why I believe the Future of Marketing is Lean!

Lean, Six Sigma, Agile Consultants become a Recognized Expert

Posted by: business901 | Comments (0)

For the next Marketing your Black Belt Program, I am offering a special opportunity. The program is actually designed for Professional Service Consultants that work in a technical field such as Lean, Agile or Six Sigma. It is well suited for the one-person or small consulting company of less than 10 people. This 28-day program consist of six sessions. During the first three sessions you will receive all the tools and training needed to design your individual 28-day(it is Agile) marketing action plan. It will start on the 1st Friday of the month, Feb. 4th and for the following 28 days.

Session 1: 60 minutes(Friday@ 11:00AM)
Session 2: 60 minutes(Monday@ 11:00AM)
Session 3: 60 minutes(Tuesday@ 11:00AM)
Session 4, 5, 6: 45 minutes(Friday@ 11:00AM)

In addition to the six live webinars and coaching sessions, the program includes:

White papers and resources
Weekly email support between class sessions
Review of individual marketing action plans with feedback
All class sessions are recorded so participants who miss a session, or wish to review, may listen and review at their convenience.

In addition to the above and for the next 7 days or until the class is full, I am offering the following bonuses:

Lean Marketing House eBook
Marketing with A3 eBook
5Cs of Driving Market Share Audio Program
Best in Market eBook
Podcast interview and published on the Business901 Website*
(2) Generated News releases.
20 to 30 page eBook(Transcribed from Podcast)**

This webinar will be taped and published as part of future training programs so your participation will require a release to be signed. However, your participation and expertise will be further enhanced from the future marketing efforts of the program.

Registration Page: Marketing Your Black Belt

*Podcast will be published within 120 days of completion of program.
**eBook will be created within 21 days of completion of podcast recording.

This program will provide you with the tools and the knowledge to enhance your position as an expert in your field. The last three sessions will cover specific strategies and tactics geared toward Customer Acquisition/Retention and Pricing of Services.

Registration Page: Marketing Your Black Belt

There are a limited number of seats.

Trainers sought for Six Sigma Marketing Program

Posted by: business901 | Comments (0)

Discovery Call to be held on October 20th for interested parties

The Six Sigma Marketing Institute is hosting a discovery call for interested parties that are looking to join their network. Founder of the Six Sigma Marketing Institute and creator of the 5Cs of Driving Market Share, Dr. Eric Reidenbach will outline the Licensing program and the Certification process. The first discovery call will be held on Wednesday, October 20th at 3:00 PM EST.

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.

For more information, please go to http://DrivingMarketShare.com or to the registration page: Six Sigma Marketing Certification.

Dr Reidenbach says, “Turning the power of Six Sigma outward and focusing on growing market share will provide infinite number of value laden projects for the Six Sigma Black belts and it will help Chief Marketing Officers reject agenda-based programs that have no accountability and instead allow them to adopt a systematic disciplined approach to growing market share based on the voice of the market.”

If you are a Consulting Organization or a Six Sigma Black Belt within an organization you may want to join this discovery call to discuss this new opportunity.

A Licensed Six Sigma Marketer will receive:

Right to sell and conduct the 5 Cs of Driving Market Share
Right to engage in Six Sigma Marketing Value Programs
Comprehensive Packet of Marketing Materials for lead generation
4 hours of training on the 5Cs of Driving Market Share
8 hours of Statistical Training
8 hours of training on the Value tools utilized in the 5Cs of Driving Market Share.
Directory Listing on the Driving Market Share Website.

Advance Training will be offered after completion of above:

2 day intensive on the 5Cs of Driving Market Share.
Certification as a Master Six Sigma Marketer
Web page on the Driving Market Share
Participation in the Lead Generation Program

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues.

Disclamer: Business901 assists in the management of the program and will be the host of the Discovery Call.