Archive for Marketing
The Bridge Between Six Sigma and Marketing
Posted by: | CommentsIn my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams though segmentation. Lean was a much easier methodology to implement and utilize. As I continued with a customer, I found the Six Sigma toolbox provided me a stronger set of analytical tools that was needed in handling the vast amount of data. In any case, I practice a mixture of Lean and Six Sigma. Transferring this philosophy to other marketers and Lean/Six Sigma Practitioners has been very difficult with each side very skeptical of the other.
Working the past several months with Dr. Eric Reidenbach of Six Sigma Marketing Institute to develop the program the 5Csof Driving Market Share has provided a much clearer path or the bridge between the two methodologies. In the program, we challenge the way both the Six Sigma community and the marketing area think about business and the way they currently do business. It does so by providing a detailed and structured approach one that is entirely data driven to unleash the power of Six Sigma on the crucial need of Customer Value for revenue growth. An outline of that bridge between Marketing and Six Sigma is provided in the table below.
Related Posts:
Lean your Marketing by Dominating with Customer Value
Value Stream Mapping differs in Lean Marketing
Can Voice of Customer deliver?
Unclear Customer Value leads to Failure
Rodney Dangerfield’s interpretation of the Lean Startup!
Posted by: | CommentsI happened upon this video the other day and could not help but think about the popular Lean Startup and Eric Ries. Eric is ever mindful of getting your product/service into the real world as quickly as possible. He laughs at the notion of creating this full fledge business model and structure that are institutions teach. Listen to Rodney discuss real world economics in this class… I think he has about 4 Pivots during the video.
If you would like to learn more about the Lean Startup watch this short video from an earlier blog post, Dealing with uncertainty in the Lean Startup.
Related Posts:
Measuring The Customer Experience
Six Sigma Marketing Institute releases Customer Id Program
Stanford Entrepreneurship Center: Evangelizing for the Lean Startup
Why a Lean Startup is hot and Lean/Six Sigma is not!!
Key Marketing Concepts from the Korean War
Using the Theory of Constraints in Services
Posted by: | CommentsThe Business901 Podcast featured John Arthur Ricketts, a distinguished engineer at IBM Corporate Headquarters. As a consulting partner and technical executive, he has dealt with many services management issues, including those faced by clients in their own services businesses. His work in applied analytics led him to become a focal point on Theory of Constraints (TOC), and then to delve deeply into its potential for services management. 
John is very informative with a practical approach to applying TOC to services. I believe anyone involved in continuous improvement field will benefit from this podcast.
John is a practitioner and innovator in the field of Theory of Constraints. His book, Reaching The Goal: How Managers Improve a Services Business Using Goldratt’s Theory of Constraints
Related Posts:
Your Internal Marketing Constraint is still Important
Quickest way to deal with a Marketing Constraint, Slice it!
Problem Solving – Think 3, Not 5
Improve throughput, cut your customers in half!
