Archive for One Page Business Plan
Your Marketing Vision
Posted by: | CommentsMany believe that the vision should have a grand scale, be meaningful and be measurable. 
Your vision should represent the broadest perspective but I encourage you to be specific with the message.
What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to see a more effective question to get you started. They go on and ask you to describe what your product/services will look like in 1, 3 or 5 years. When I add the terminology of Marketing Plan Pro and Duct Tape Marketing you include target market and the ideal client description into the mix. If you you can simply feel in these blanks taken from The One PAge Business Plan, I think you can go a long way in describing your vision:
Within the next ___years grow (company name) ___________ into a $ ______(est. annual sales)
(local, regional, int’l)______________ ( type of company) ________________________
providing (describe products/services)_____________________________________
to (describe target customer and ideal client)_________________________ with annual sales of $_______.
I would encourage you to start building your marketing plan with this statement in mind and come back to it often. Add, but do not subtract from it till you have a complete marketing plan intact. Since this is the roof of the Lean Marketing House it will provide the perspective that all other material will be based on. As you add your ideal clients and target markets, you may segment part of this message but for now you must have an overall theme tying your entire vision together.
This will be a great way for you to stay on course during the process.
One Page Management, really?
Posted by: | CommentsAre your employees productive? Do they have specific objectives and measurements? One Page Management offers a system for all personnel and a key to high production and realized goals. In a growing company finding quality personnel is one of the most difficult task. As a result, managing that talent has become more difficult and demanding. 
You must develop your personnel through outlining their objectives, strategies and actions. Critical information must be gathered, linked and displayed. This allows time for information to be used instead of gathered. Focus, feedback and Management that allow managers to see a total overview by giving them only the information they need. Achievers must become readily visible, problems must be spotted before they cause real trouble, and managers gain greater control over their own performance.
Managing your team is a great opportunity to access and develop their strengths and skills, to share your goals and objectives and so achieve your business aims. It is a continuous process which includes regular review discussions, action plans and success.
Ok, you know all this but how do you go about it. I use the The One Page Business Plan® not as a business plan but as a performance plan. Review the layout and tell me what you think. I think it is a winner for this.
Can I beat Amazon on Google?
Posted by: | Comments
Ok, this is a relatively unimportant blog post but you have to have some fun sometime. One of my goals occasionally is to find out where I can get to on Google Search. Well, the last few weeks I have been trying to beat Amazon on two Google search terms: One Page Business Plan and Duct Tape Marketing.
I was able to do it for One Page Business Plan, 4 of the last 6 days but Duct Tape Marketing has stumped me though. I just can’t do it.
Now for the fun part. I am not a neophyte when it comes to SEO but let me tell you something. I don’t even try. But you tell me, why is my ratings so good or not so good?
Give me some suggestions, I need help!
