Archive for Quality
Big Book of marketing from Atlas Air to Boeing
Posted by: | CommentsI had the pleasure of interviewing Anthony Bennet editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. the book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and comprehensive guide to essential marketing practices from the world’s best marketers. The 86 companies represented in the book are industry leaders representing a range of goods and services, high-tech and low-tech industries, and industrial and consumer fields. Each chapter offers their real-life lessons and practical takeaways on every topic necessary for marketers to master today.
As Tony said in the podcast it is not a book filled with ideas from PHD’s. It is a book filled with authors that have CEO, V.P after their names and companies from Boeing to Atlas Air and BzzAgent to Ogilvy. What I found interesting in the book is the diversity of the content. I called it a book of short stories! Great reading, Great knowledge of information.
Anthony G. Bennett (Washington, D.C.) has worked in marketing for over 22 years, including as an international marketing research analyst with Union Camp (now International Paper), general manager/vice president for Hunt-Marmillion Public Relations (now Ogilvy), Special Assistant promoting the first Bush administration’s National Energy Strategy, and marketing consultant to small companies and national organizations. He now teaches marketing at Georgetown University.
Related Posts:
Your first Step in Achieving Expert Status
Marketing is about Content and Circulation not Cute and Clever
The Pillars of the Lean Marketing House Webinar
Posted by: | CommentsOn October 15th at High Noon est., I will host a 60-minute webinar on how to maximize the Duct Tape Marketing Hourglass utilizing Lean techniques to improve and accelerate the process. Review details of Webinar at the Business901 News Center site.
The Duct Tape Marketing Hourglass is an integral part of the Lean Marketing House concept. Applying Lean and Theory of Constraints to this concept opens up a completely different understanding of the Hourglass. It simplifies it for many individuals and companies that have difficulty looking at marketing as a system. It puts theory into actual practice.
I have not found a quicker and easier method from converting a stagnate and non-systematic marketing effort into a flood of increased sales. Not only will this method increase sales, but typically it will decrease your marketing cost in a relatively short period. The end result also includes a continuous improvement process to keep your marketing ahead of the competition. Join me in this 60 minute webinar. If you want to go straight to the registration page, click here!
By the way, did I say this webinar is free! If you cannot make the time please register and I will send you a link to the recording. I am working out the details on a special offer for attendees.
Related Information:
Ebook: Applying the Marketing Hourglass: The Pillars of the Lean Marketing House
Ebook: Using the Theory of Constraints to improve your Marketing Hourglass
Process Improvement from Dean Dorton Ford
Posted by: | CommentsGlenn Whitfield serves as Director of Dean Dorton Ford’s Process Improvement Services group based out of the Louisville office. Glenn was my guest on the Business901 Podcast and we had the opportunity to discuss DDF’s methodology for improvement within an organization. Their methodology concentrates on a Value stream Analysis to determine their clients individual needs. It was a discussion around practical hands on implementation and the role middle managers play.
Glenn has over twenty years of professional experience, he has managed and assisted organizations through 
a variety of improvement strategies and tactics, ranging from organization-wide Performance Improvement efforts to facilitation of Value Stream Mapping or Kaizen events. A Six Sigma Black Belt, he utilizes tools and methodologies from Lean, Six Sigma, Theory of Constraints, and traditional process improvement techniques to improve operations. Glenn also authors the Process Improvement Blog.
