Archive for Referral Flood
Referral Process Explained – Step 3
Posted by: | CommentsStep 3 = Your Core Referral Message
Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. The principles are outlined in a 7-step process that we will communicate this week in leading up to Referral Week. It is the basic understanding on how to apply the Referral Flood program to Your Business or Organization.
Step #3 – Create and communicate your core referral message – your referrer must be able to easily explain the value you bring to anyone who they refer. “Business901 implements marketing systems.” Now, how do you go about defining your core referral message. Is it different than your typical core message?
Your Referral Message must be very concise to your Target Referral Market. If not the effectiveness of your message will be greatly reduced and may even be non-existent. You must develop a message that has the ability to be transferred effectively and rapidly cross the network, much like the game of telephone that played as a child. If your message has to repeated: Short, concise and to the point is important. Where a core marketing message may solicit a "How do you do that?" A core referral message should solicit: Can they do this or a What do they do? More about the answers later.
Looking at my Referral Venn diagram, look at the overlapping of circles. You must envision what core message you want to express to each particular group. The trade organizations you belong to may not have any interest or similarities to the message that you are sending to you vendors. Or it may be the exact message same message you send to each. Why would this matter? By organizing your referral clients according to core message you can start build a referral funnel for each perspective group and see what message and material will be similar to each one. Many companies will develop a referral program without integration and/or try sending the same message out to all. Customizing the program to each sector will make it work but by integrating the process, you will be able to manage it and develop it to its fullest extent.
Referral Process Explained – Step 2 of 7
Posted by: | CommentsStep 2 = Your Ideal Referral Client
Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. The principles are outlined in a 7-step process that we will communicate this week in leading up to Referral Week. It is the basic understanding on how to apply the Referral Flood program to Your Business or Organization .
Step #2 – Identify your ideal referral client – In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that has the ability to make great referrals. That is not hard, is it. Anyone that breathes and you have met. If you convey that message I can assure you will get exactly what you ask for, and you better be careful. But if you can identify exactly what makes an ideal referral client there will be the synergy needed to make a referral.
What is different about a Referral Client:
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It may not be your best customer or your best vendor. It is the person that knows "your ideal client" best.
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It always helps if the company or person that refers you is famous. I am not talking sports hero or anything but the better known may establish great credibility for yourself.
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They need to have a built in reason to motivate you. It is still about what’s in it for me.
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Is there a way that you can motivate them that requires little effort on your part to fulfill.
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They need to have the ability to repeat the process. Just because they know 1 person that might buy is not reason enough to build a system around.
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A natural connection point to your organization. If you have to work to have a dialog, both of you will not be active enough to make it work.
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You need to be important to them. There has to be a reason that they have your best interest at heart.
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Use social media to make contacts and follow-ups. It is a different animal, but it is an important to distinguish.
Ok, simply stated Ideal would mean: A Star with a wealth of contacts that would be willing to give them to you freely. That is ideal.
Referral Week – Headline Event
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Ivan Misner, founder of BNI and author of Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, and Bill Cates, author of Get More Referrals Now make up a panel of what may be the worlds greatest single collection of thought leaders on the subject of referrals.
The live web conference is scheduled for Tuesday, March 10th at Noon CST and will be hosted by John Jantsch, author of Duct Tape Marketing.
The conference is the headline event of the educational component of Make a Referral Week.
Special offer on the Duct Tape Marketing Referral Flood Package.
