Archive for Referral Week
Build a Referral Program for your E-zine
Posted by: | CommentsI have made just about every mistake possible in e-mail marketing and I am still learning. I have a list of 2500 but only get open rates of 20%. But I also have a client that gets open rates of over 50%. That list is only 600. Who has the better list? Without a doubt the one with 600 and it create
s business. Why? It was created solely with direct sign-ups.
People want to increase e-mail mailing because it is free. But e-mail is not free. It takes effort, great content and current material. E-mail is struggling as a medium, it is still push marketing. But I have this junk mail theory, if it is cool enough, it is not junk. If an e-mail is worthwhile enough, it is not spam.
I believe an active small list allows you to target your message better and therefore have a more interested party. I would have a tendency to recommend not increasing their list but segregate it into more accurate groups. I think what makes a great list is creating more of a direct message to individual groups within the entire group. Than grow it by doing this:
A suggestion, create a referral program, it is referral week:
1. Segregate the list into groups.
2. E-mail only twice a month with more precise content.
3. Personalize as much as possible
4. Ask for referrals(forward e-mails) and if your friend signs up???
5. Become a guest writer on another’s e-mail. Leave them write on yours. Each of you, of course would get a link to that persons. Ask for a signup to yours inside the post.
6. People that have customer traffic, create an offer to acquire their e-mail, especially at point of sale or a computer that could print a coupon.
7. Get and post testimonials about your newsletter, everywhere.
If they want to create a better list, make a better offer to get the name or better yet content that someone wants to read. If you want to grow your list do it from within not by trying to acquire more.
And then to start blogging.
Referral Follow-up – Step 7
Posted by: | CommentsStep 7 – Referral Follow-up
Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. It is the basic understanding on how to apply the Referral Flood program to Your Business or Organization .
Step #7 – To bring your referral system full circle you need to devise two follow-up steps:
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Continue to market to your referral leads that don’t immediately turn into clients.
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Systematically communicate the progress of a referral back to your referral sources to keep them motivated.
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Since you inspect a shorter sales cycle you sometimes will give up on a referral more quickly. Well, you may find out since they entered the Hour Glass or Marketing Funnel at a different stage that maybe for this particular client you missed a step. Or, they may not have been that good of a referral and need to be educated more about your product. You should develop a system to re-qualify these people and send them back through your funnel. they may not have been viable candidates at all . However, by re-qualifying them you will have to make a decision of how to continue with them. Re-purpose some of the material in the top of the funnel and feed it back through to them. Keep the material fresh and try to automate this process as much as possible.
Referral Conversion System – Step 6
Posted by: | CommentsStep 6 – Referral Conversion System 
Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. It is the basic understanding on how to apply the Referral Flood program to Your Business or Organization.
Step #6 – What good are referral leads if they don’t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What I would recommend is developing a hour glass for this process just like you do a regular sales channel. If you do this, your steps in developing a referral client will become very clear. After a while, you will begin to recognize where the referral is entering your sales cycle at. Why is this important? If the referral is strong enough the prospect may already know, like and trust you. They may be ready for a trial offer. You may only confuse them by trying to build more knowledge and sending them additional information about your company. Understand the process and work it! A nice surprise would be that a significant portion of the sales cycle is skipped there by reducing your cost of sales.
