Archive for Sales Funnel
Can Selling be this simple – yep!
Posted by: | CommentsI was going to talk about sales & distribution channels, hour glasses and funnels but why, when a pand-handler did it so eloquently.
Derived from a Seth Godin post: The panhandler’s secret
Your Marketing bullets, are they sticking?
Posted by: | CommentsI see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your marketing message will not stick unless you have a receptive audience. Trying to sell to people before they know, like and trust you is just a waste of money. Don’t leave your marketing just fall to the ground. Use the sales funnel as an important tool in your marketing process and make sure everyone understands it throughout the organization. Your 1st step, should be a Marketing Assessment for yourself!
Technorati Tags: Sales Funnel ,Marketing Funnel ,Marketing Bullets ,Sales
Does your marketing mirror your customers buying process?
Posted by: | Comments-
Do you understand your customers buying process?
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Does your marketing mirror that process?
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Do you have specific marketing messages that your customer receives at critical points in that process?
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If you did, would your marketing be more effective?
I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely considered what stages a customer went through to buy their product or service. Customer usually have a fairly regimented way they conduct business and a very structured purchasing pattern. Most will even tell you and the fact of the
matter is, that your sales people already probably know it.
Now sit back and document that process, even create a a sales funnel or hour glass on this process. As you go through it step by step, pick critical points and review what you type of marketing materials you would like them to have in their hand as they reach those points. Maybe even think about reaching them just right before they reach a critical point. If you do this, it will create an entire different way of looking at your marketing. From the customers point of view! Not that novel is it?
I will be doing a series of blog post this week on Mirroring Your Customers Marketing! This will be part 1 of 5.
