Archive for Sales
Your Marketing bullets, are they sticking?
Posted by: | CommentsI see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your marketing message will not stick unless you have a receptive audience. Trying to sell to people before they know, like and trust you is just a waste of money. Don’t leave your marketing just fall to the ground. Use the sales funnel as an important tool in your marketing process and make sure everyone understands it throughout the organization. Your 1st step, should be a Marketing Assessment for yourself!
Technorati Tags: Sales Funnel ,Marketing Funnel ,Marketing Bullets ,Sales
Should there be a hole in your sales Funnel
Posted by: | CommentsWe marketers spend our time discussing target market, ideal client, core message but do we really listen to it! Do we take our own advice? That is the question I see many prospects questioning. We preach(ok, speak), give webinars, and even write books on the subjects. But do we ever not friend someone or hesitate about adding someone to our social media list. They might just become a client. So, we just say how can we help you and cram them into our funnel.
That says many times we just did not qualify them. Sound better! How
ever, I think we should put another hole in our sales funnel. Just not at the bottom, maybe in every section. Accept the prospect, and than see if he fits through our funnel. If we struggle keeping him in the funnel have a pressure relief valve that leaves him exit gracefully.
Wonder why we get bad clients? We are successful at cramming them through the funnel instead of leaving gravity do its job. You can provide an easy path and even accelerate it but stop trying to overcome objections, just provide answers to them and leave good old gravity take its course.
P.S. There is another way of getting people out of your sales funnel, it could be overflowing.
Sales Calls, sounds like an opportunity
Posted by: | CommentsA classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics:
1. 80% of all sales are made only after 5 or more contacts
2. 48% of all salespeople give up after the first contact
3. 25% give up after the 2nd contact
4. 17% give up after the 3rd or 4th contact
These statistics show that 90% of the salespeople give up before 80% of the sales will ever be made!
