Archive for Social Media
Customer Flow is not Linear or Controllable
Posted by: | CommentsMark Tamis @ marktamis.com recently presented at the Selfservice Company UG and below is a copy of his slidedeck via slideshare. A blog post of Mark’s, Go With The Customer Flow is an insightful read. Read the entire thread to include the comments And…watch the video at the end of the blog post- exhilarating for a Monday morning!
What did Mark capture in this presentation? I believe that Mark actually depicts the Social Media Landscape accurately. Mark says, ”99% of interaction take place outside of Social Media!.” Many Social Media pundits will emphasize its importance and expand to be the focal point for delivering your message. The importance of Social Media has not been about delivering messages but how your “organization’s persona (brand)” has shifted to the hands of the public. This perspective is driving organizations to better understand customers through out the entire customer journey. An end to end value stream, where the focal point is the customer rather than internal operations that ends with a transaction.
Organizations can no longer feed products to customers, as I described in the blog post, Kill the Sales and Marketing Funnel. Customers have the ability to access resources and information comparable to their suppliers and choose suppliers by their own definition of value and how that value should be created. The new wave of marketing has seen an entire new set of tools being used. No longer do we trust print media, radio, television and other forms of traditional media. The tools have all become a commodity. To make effective marketing decisions, you need a clear understanding of what the customer values and what your company strategy is to support them.
Related Information:
It’s not your Grandmother’s Lean anymore!
Does Lean Marketing deliver what the customer wants?
When Efficiencies and Innovation no longer work, is Customer Centricity the answer?
Why bother with Value Networks?
Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical business marketing. Political campaigns have more experience in creating touch-points, managing limited budgets and crafting their message to the audience that they are addressing. An excellent primer when developing a social media strategy and turning it into a handshake.
Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions.
After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports.
Related Information:
Political Campaigning – Strategy Update
What political campaigns can teach business
Lean Marketing Lab Opens!
Start with Journey Mapping vs Value Stream Mapping
Value on the Digital Frontier
Posted by: | CommentsTomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier
Related Information:
Demonstrating Social Media using an Elephant
Gaming can make a better world
The Common Thread of Design Thinking, Service Design and Lean Marketing
Can the customer be front stage in your organization?
Games are invading the real world
