Lean Marketing Lab
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Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

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A few months ago, I did a Podcast with Mark Graban, Senior Fellow at the Lean Enterprise Institute. I enjoyed talking to Mark and at the end of the Podcast; we went off the subject matter and started a discussion on social media. The tape was running and we recorded some additional thoughts on social media.  I respect Mark’s work a great deal. He has created a very loyal following, not only on his blog but also on Twitter. I encourage others to follow and watch how he engages his audience. If you would like to follow Mark, he can be found at http://LeanBlog.org or on Twitter: @leanblog.mark_graban_2008

I have to admit that I must be a great judge of talent or maybe this podcast pushed Mark over the edge of the other competitors. Ha! Mark won the prestigious iSixSigma  2009 MVP Awards for Best Continuous Process Improvement Tweeter at the iSixSigma Live Conference this year. This podcast was taped in July, 2009 but the information is still solid and even more relevant today.  Listen to Mark’s thoughts on Blogging and Tweeting as he surpasses 2,000 “Engaged” followers, this month. 


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P.S. Don’t miss the the Strategy Deployment interactive Video Event from Healthcare Value Leaders and the Lean Enterprise Institute. Through this video experience, you will see ThedaCare’s leading lean practices at their "gemba" and you will interact with John Toussaint, M.D., CEO Emeritus of ThedaCare and CEO of the ThedaCare Center for Healthcare Value, a leading figure in the development of the ThedaCare Improvement System.

An Interactive Video Event from Healthcare Value Leaders
February 24, 2010 11:00 AM EST
View the 3-minute preview

Mark is also the author of Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction

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Do you know what that means! If you don’t you should seriously consider taking the Social Media Training that I have been hyping the last few days. The other day in a tweet I saw this statement: “I showed my Dad how to turn on the computer. I wonder what my kids will be showing me.” It was in a Duct Tape Marketing thread but I don’t remember if John said it or not. However, are you ready for where Social Media will take you next year? Are you ready to participate? Do you have your ducks in a row?ducks in a row.jpg

Ask yourself:
Will there always be regular mail?
Will you always have faxes?
Will you always have e-mail?
My kids don’t talk, they text – are they my next customer?

BTW r u tweeting ur customers http://ow.ly/EkP9

Sign up for the course! In the comment section of your order expand the Title Tweet to long form. It does not even have to be correct! Just make the attempt, I will send you a free Duct Tape Marketing Book and the first five will be autographed.

The special offer on the course stops at Midnight November 22nd.

IF YOU WANT TO BE ON-LINE, YOU NEED TO LEARN ONLINE

P.S. Normally on Sunday I have a blog post from an affiliate of mine. This Sunday, I decided to be my own affiliate and promote the Business901 launch of the Duct Tape Marketing Social Media Pro.

 

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IF YOU WANT TO BE ONLINE, YOU NEED TO LEARN ONLINE

Social media is all the rage and it’s here to stay. Maybe you’ve heard about it; maybe you’ve embraced it. Ultimately, it’s important that you understand how to use and integrate social media. Need help sorting it all out? This innovative coaching program uses coaching, strategy, feedback and accountability functions aligned with a full set of online tutorials and training to deliver the practical, tactical know how so important to the success of the small business.

If you want Social Media to WORK

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