Once I became a Duct Tape Marketing Coach, needless to say, I was indoctrinated into the world of blogging. Joh Jantsch’s blog is a favorite of Small Business and is critically acclaimed by Forbes and others. Though I first blogged several years ago, this year will be me first in truly being a blogger. As I have started to develop my blogging world others have joined and started sending me blogs of others. But one trait that I think John has beat into me about blogging…it is meant to be a newsletter as much as a diary. It is for people to really learn about who you are and whether they can connect with you or not. They need to leave your personality show. I was forwarded two blogs this week that read like a text book. I am not sure that is what blogging is about! I encourage you subscribe to John Jantsch blog, http://www.ducttapemarketing.com/blog and Seth Godin’s blog, http://www.sethgodin.typad.com. These are my two favorite. And if you are interesting in blogging, why not read the best.

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Meatballs with Seth Godin
On Tuesday, January 22 at 2pm ET, I will join NY Times bestselling author, Seth Godin, along with Chris Anderson, and Tim Ferriss for a panel discussion focused on helping you discover the one thing that will make or break your marketing efforts this year. Register details here

Social Networking with Jigsaw
John Jantsch is presenting a free webinar next week put together by the folks at Jigsaw – an online directory for business contact and company information built by members titled: “Getting Social – Leveraging New Media Tools in Marketing” on January30, 2008 at 10:00 am – 11:00 am PST. Register details here

I thought these 2 opportunities may be interesting, join us.

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I just attended a seminar at the Atlanta Merchandise Mart were over 300 retailers attended. The seminar though on Website Marketing turned into a complete discussion about SEO and building links. Good links, bad links and so forth. I disagree. I think if you want to drive traffic to your website spend time building content. The better the content the more people will link to you the more customers will want to come to your website and on and on.

I read a while ago that something like 60% of the people that visit your website was looking for it in the first place. That number may be even higher. If 60% of the people on your website are already looking for you make sure that you design your website based on taking care of them. I would think the number that may be more important is the number pages visited and the time spent on your website versus the number of visits.

Look at the content here..

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I am not what you call a political junkie but I do watch the primaries and have been somewhat taken back on how a winner is determined. It seems that since Edwards has only garnered 30% of the vote, he is seriously in trouble. The other “leaders” have averaged around 33%. They are the winners?

I always remembered Jack Trout writing in “The 22 Immutable Laws of Marketing” that if you are not #1 or #2 in the Market, create a new market. Jack Welch just got out, he knew when to quit*. Where am I going with this? At the start of the new year, I think all of us need to re-think our position in the market place and

• Understand our target market?
• What we have to offer to them?
• Can we survive doing that?

Remember, John Edwards, may not survive at 30% market share!

*Knowing when to quit is expertly described in Seth Godin’s book The Dip

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