Oct

The Pillar Worksheet – Lean Marketing House

This video series will explain the process I use in building the Lean Marketing house. This particular segment is an overview of the Pillar Worksheet that is an integral part of Lean Marketing House.

The entire series will be posted during this week.

Related Information:

The Pillar Worksheet

Lean Marketing House Overview – Video

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Bootstrapping the Kanban

Agree on set of goals for introducing Kanban

Map the value stream

Defining the entry point

Define the exit point

Define the work item types

Analyze the demand for each work item type

Meet with the upstream & downstream stakeholders

Create a board/card wall to track the value stream

Option: Create an electronic system to track & report

Agree with the team to have a standup meeting daily

Agree to a regular operations review meeting

Educate the team on the new board, WIP limits, and pull systems.

-- from David Anderson's book, Kanban

Marketing Kanban:

Work in Process is Wasteful

Manage Flow thru a Marketing Cadence

Understand and use Pull in your Marketing

5 Cs of Driving Market Share – Coming Soon!

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The Pillar Worksheet – Lean Marketing House

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