The Start of Behavioral Business Models

Thomas Koulopoulos on a Fast Company blog post said:

We are at the tail end of an era that has focused almost entirely on the innovation of products and services, and we are at the beginning of a new era that focuses on the innovation of what I like to call “behavioral business models.” These models go beyond asking how we can make what we make better and cheaper, or asking how we can do what we do faster. They are about asking why we do what we do to begin with. And the question of why is almost always tied to the question of how markets behave.

He goes on to say:

The greatest shift in the way we view innovation will be that the innovation surrounding behavior will need to be as continuous a process as the innovation of products has been over the last hundred years. The greatest shift in the way we view innovation will be that the innovation surrounding behavior will need to be as continuous a process as the innovation of products has been over the last hundred years. It’s here that the greatest payback and value of innovation in the cloud has yet to be fully understood and exploited.

Thomas Koulopoulos, author of Cloud Surfing: A New Way to Think About Risk, Innovation, Scale and Success (Social Century) was guest on the Business901 podcast, an excerpt on how innovation may apply to learning.

Related Podcast and Transcription: A New Way to Think About The Social Century

Joe:  When we look at innovation but it seems so often that the guy that left Harvard, or the Bill Gates, the Steve Jobs, the people that didn’t finish school, they learned what they wanted and had the idea, and moved on. We spread that across millions now to be able to gather that learning.

Tom:  That’s exactly right. I was coincidentally just talking with someone a few days ago. A very bright young lady was in her second year at Harvard and decided, “You know what? I have nothing left to learn. I’m not motivated anymore.” Now, her parents weren’t very happy about this when she first told them.

But she went out and started three business. One business which is making huge inroads in the child sex trade, and is helping make that a more visible problem, and helping to solve that problem. One business that, by the way, is meant to develop a whole new type of University for entrepreneurs.

There are people who sufficiently motivated can do incredible things. They need some basic access to education, K-12 as well as higher learning. Once they have that access, you know what, the world is going to be a vastly different place, and vastly different for the better.

That, to me, is a future that I am very optimistic about. And frankly, hope I live long enough to inhabit. At the rate things are going, I think you and I will see the impact of that and the impact will be profound.

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