Themes that drive our Marketing
ByDo you think about what themes drive your marketing? Do you have a central marketing theme?
A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment. I put together a flash video that describes the themes that drive the Business901 marketing philosophy. Click on the picture below and it will allow you to manipulate the cube and listen. In the right hand corner is a drop down screen that gives a brief overview of that particular section.
Can you describe the theme that drives your marketing?
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Steps to creating your Need Statement
Your Marketing Vision should define your Customer’s Core Problem
Following the Customer’s Need in your Value Stream Map
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