What you think you know that you don’t know!
Try this list before constructing your next presentation
- How you present information matters
- Social Interaction
- Frame Loss not Gain
- Unique messages for each audience
- You need to change attitudes to change behavior
- Set Behavioral expectations
- Connect to Values
People know what motivates them to take action (they don’t)
- Social Norms
Jeni Cross is a sociology professor at Colorado State University. She has spoken about community development and sustainability to audiences across the country, from business leaders and government officials to community activists. As a professor and consultant she has helped dozens of schools and government agencies implement and evaluate successful programs to improve community well-being. In this talk, she discusses her work around changing behaviors.