Feb
13
Top 5 Reasons a Good Idea – Product Launch – gets shot down!
By5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are.
4. Committed Resources : The resources that are built around a new project can get lost in the everyday shuffle.
3. Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can’t.
2. Having a system in place: How many times does a good idea fail because of a poor plan.
1. Time : People just try to do things to quickly without having a good foundation in place. Creating linkage takes time.
Can you think of a few more?
Check out my Product Marketing Process .
Technorati Tags: Product Marketing ,Product Marketing Process ,Marketing System ,Launch ,Product Launch
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