Comments on: Using the Six Sigma Tollgate in your Marketing Funnel http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/ Using Lean, Service Design, Agile and Design Thinking, Six Sigma to optimize the Customer Experience Wed, 02 May 2012 11:55:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Is there anything new in Continuous Improvement? : Process Equipment http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-2691 Is there anything new in Continuous Improvement? : Process Equipment Wed, 20 Oct 2010 04:58:16 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-2691 [...] Posts: Using the Six Sigma Tollgate in your Marketing Funnel What kind of questions would you ask at a tollgate? Six Sigma [...] [...] Posts: Using the Six Sigma Tollgate in your Marketing Funnel What kind of questions would you ask at a tollgate? Six Sigma [...]

]]> By: Is there anything new in Continuous Improvement? : Product Marketing System http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-2545 Is there anything new in Continuous Improvement? : Product Marketing System Tue, 21 Sep 2010 05:17:24 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-2545 [...] Posts: Using the Six Sigma Tollgate in your Marketing Funnel What kind of questions would you ask at a tollgate? Six Sigma [...] [...] Posts: Using the Six Sigma Tollgate in your Marketing Funnel What kind of questions would you ask at a tollgate? Six Sigma [...]

]]> By: Is there anything new in Continuous Improvement? :: Business901 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-2401 Is there anything new in Continuous Improvement? :: Business901 Sat, 07 Aug 2010 04:38:42 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-2401 [...] Posts: Using the Six Sigma Tollgate in your Marketing Funnel What kind of questions would you ask at a tollgate? Six Sigma Marketing Categories : Lean Six [...] [...] Posts: Using the Six Sigma Tollgate in your Marketing Funnel What kind of questions would you ask at a tollgate? Six Sigma Marketing Categories : Lean Six [...]

]]> By: What kind of questions would you ask at a tollgate? :: Business901 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1595 What kind of questions would you ask at a tollgate? :: Business901 Sat, 05 Dec 2009 03:31:37 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1595 [...] a recent post, Using the Six Sigma Tollgate in your Marketing Funnel I went through the concept of using a tollgate in your marketing funnel. Below is a list of [...] [...] a recent post, Using the Six Sigma Tollgate in your Marketing Funnel I went through the concept of using a tollgate in your marketing funnel. Below is a list of [...]

]]> By: Six Sigma Blogs » Blog Archive » Six Sigma - Not Just a Fad http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1594 Six Sigma Blogs » Blog Archive » Six Sigma - Not Just a Fad Fri, 04 Dec 2009 13:17:40 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1594 [...] Using the Six Sigma Tollgate in your Marketing Funnel :: Business901 [...] [...] Using the Six Sigma Tollgate in your Marketing Funnel :: Business901 [...]

]]> By: Six Sigma Blogs » Blog Archive » Six Sigma http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1593 Six Sigma Blogs » Blog Archive » Six Sigma Fri, 04 Dec 2009 10:00:27 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1593 [...] Using the Six Sigma Tollgate in your Marketing Funnel :: Business901 [...] [...] Using the Six Sigma Tollgate in your Marketing Funnel :: Business901 [...]

]]> By: Joseph T. Dager http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1775 Joseph T. Dager Wed, 02 Dec 2009 18:21:52 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1775 Great to have benchmarks. I think keeping score is a good thing as it gets our competitive juices flowing. Thanks for adding to the post! Great to have benchmarks. I think keeping score is a good thing as it gets our competitive juices flowing. Thanks for adding to the post!

]]> By: Joseph T. Dager http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1656 Joseph T. Dager Wed, 02 Dec 2009 14:21:52 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1656 Great to have benchmarks. I think keeping score is a good thing as it gets our competitive juices flowing. Thanks for adding to the post! Great to have benchmarks. I think keeping score is a good thing as it gets our competitive juices flowing. Thanks for adding to the post!

]]> By: Oliver http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1655 Oliver Wed, 02 Dec 2009 09:17:30 +0000 http://business901.com/blog1/using-the-six-sigma-tollgate-in-your-marketing-funnel/#comment-1655 I have some experience with Tollgates in the area of software engineering. We called them Quality Gates though, but the principles were the same.<br><br>My experience with them was two-fold. On the one hand it put a lot more pressure on the development team. We had the client who was looking over our shoulder and then we also had the regular reviews. We kind of had to plan our project around the upcoming gate.<br><br>On the other hand it kept the whole team disciplined and focused on the deliverables though. Our whole focus was to pass the quality requirements of the next gate and when we got through, we knew that we were still on the right track and that our output was good. That was always a big relief.<br><br>Looking back at it from another perspective, the Tollgates created a game for us that we wanted to win. It challenged us. At the same time we easily met the client's expectations (which isn't a given in software engineering since projects usually fail and end up in frustrated teams and clients).<br><br>In the end we had a very happy customer and a stressed out, but happy development team.<br><br>Thanks for the great article.. it made me remember a great exprience in my life and I learned from it all over again, from another viewpoint. :) I have some experience with Tollgates in the area of software engineering. We called them Quality Gates though, but the principles were the same.

My experience with them was two-fold. On the one hand it put a lot more pressure on the development team. We had the client who was looking over our shoulder and then we also had the regular reviews. We kind of had to plan our project around the upcoming gate.

On the other hand it kept the whole team disciplined and focused on the deliverables though. Our whole focus was to pass the quality requirements of the next gate and when we got through, we knew that we were still on the right track and that our output was good. That was always a big relief.

Looking back at it from another perspective, the Tollgates created a game for us that we wanted to win. It challenged us. At the same time we easily met the client's expectations (which isn't a given in software engineering since projects usually fail and end up in frustrated teams and clients).

In the end we had a very happy customer and a stressed out, but happy development team.

Thanks for the great article.. it made me remember a great exprience in my life and I learned from it all over again, from another viewpoint. :)

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