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  • Mon, 20 Feb 2012 15:41:51 +0000: Is Appreciative Inquiry the next step for Continuous Improvement? - Business901
    Ankit Patel, principal partner with The Lean Way Consulting firm while doing some work with the Cleveland Clinic, discovered Appreciative Inquiry and saw an opportunity to blend it with his work in Continuous Improvement. I found the work fascinating and this is the subject of this Business901 podcast. An excerpt of the podcast can be [...]
  • Tue, 14 Feb 2012 02:56:39 +0000: Accentuate the Positive, Eliminate the Negative - Business901
    “Man, they said we better Accentuate the positive Eliminate the negative Latch on to the affirmative Don’t mess with Mister In-Between No, do not mess with Mister In-Between Do you hear me, hmm? The music was written by Harold Arlen and the lyrics by Johnny Mercer, and it was published in 1944. You wonder why it [...]
  • Mon, 06 Feb 2012 23:49:37 +0000: Strength of an Architect is in their Collaborative Abilities - Business901
    My initial interest for this podcast was the perspective of Design from an Architect’s viewpoint. How does it differ from an industrial engineer or even an industrial designer, or other Design fields such as marketing? What makes an architect thought process different? I was surprised not in the answers that I received from my guest, [...]
  • Tue, 31 Jan 2012 03:29:05 +0000: Service Design through the Eyes of a Design Thinker - Business901
    My podcast guest was Arne van Oosterom, Partner at DesignThinkers in Amsterdam. DesignThinkers is a Strategic Design agency that specializes in social innovations, service innovations, customer centered design, marketing 2.0 and branding. They provide a bridge between business opportunities and creative solutions. The podcast typifies what I enjoy about Service Design and the people surrounding [...]
  • Mon, 23 Jan 2012 12:21:32 +0000: Customer Value Canvas podcast with Dr. Alex Osterwalder - Business901
    Need a collection of tools to help generate business model ideas! The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book [...]
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Marketing with Lean Series – Purchase PDF for Download


Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

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You can't write and teach Lean Sales and Marketing. It is a Learn by doing approach. It is choose one problem and solve one problem. What we can do is provide you a platform through the recommended books and tools, teach them and incorporate feedback as you put them into practice.

Being part of this community will allow you to interact with like minded individuals and organizations, purchase related tools, use some free ones and receive feedback from your peers. There is no cost to join the site and participate in the discussions. There is a separate paid section described below for added services.

What makes Lean Sales and Marketing different is the system. The steps of Lean S & M are first you go and see the initial practice, the user. Second, you form a working vision from the user experience, an ideal situation of where the user wants to go. Third, you visualize the user's process. If you do that, it's obvious to see what your next reaction should be and when to trigger it.

We introduce the tools into the process very early through the books, PDFs and Word and Excel documents. It is a form of self-study and exercises to understand your processes better. They are a way to look at problems, not solve problems. Many people buy the latest software, the latest book or even the latest methodology to implement some sort of solution thinking it will make them better. What makes you better is using the tool rigorously, so you understand your problems and your own processes and then with hard work, take the time to figure out how to solve your problems. It's this process, that empowers you and which leads you to create better and more performing processes.

Lean is a journey. As my friend Dr. Michael Balle says, “Lean is not a revolution; it is solve one thing and prove one thing.” I look forward to your participation in the Lean Marketing Lab! - Joe Dager, Business901.


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