Lean Marketing Lab
New Home of the Lean Marketing Lab
Free Training Content Available:
- Lean Service Design Training – 30 day Program includes downloadable workbook
- Lean Sales and Marketing Training – 45 day program includes downloadable workbook
- Lean Training for Sales and Marketers – 10 week program
- Lean Scale Up – Introduction
- Learning library: Podcast and eBook Subject pages
- Discussion Platform (you will have to be approved)
Looking for people and organizations:
- Collaboration started on two new books and opportunities to co-author on selected subjects
- Collaborative regional efforts to expand Lean Sales and Marketing
- Collaborative regional efforts to expand Lean Service Design
Membership will expire in 12 months if it is not renewed.
This is a limited time offer for the first group of members.
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.
Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.
Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.
Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.
Lean Marketing Lab
You can’t write and teach Lean Sales and Marketing. It is a Learn by doing approach. It is choose one problem and solve one problem. What we can do is provide you a platform through the recommended books and tools, teach them and incorporate feedback as you put them into practice.
Being part of this community will allow you to interact with like minded individuals and organizations, purchase related tools, use some free ones and receive feedback from your peers. There is a cost to join the site and participate in the discussions. There are other separate paid sections for added services.
What makes Lean Sales and Marketing different is the system. The steps of Lean S & M are first you go and see the initial practice, the user. Second, you form a working vision from the user experience, an ideal situation of where the user wants to go. Third, you visualize the user’s process. If you do that, it’s obvious to see what your next reaction should be and when to trigger it.
We introduce the tools into the process very early through the books, PDFs and Word and Excel documents. It is a form of self-study and exercises to understand your processes better. They are a way to look at problems, not solve problems. Many people buy the latest software, the latest book or even the latest methodology to implement some sort of solution, thinking it will make them better. What makes you better is using the tool rigorously, so you understand your problems and your own processes and then with hard work, take the time to figure out how to solve your problems. It’s this process, that empowers you and which leads you to create better and more performing processes.
Lean is a journey. As my friend Dr. Michael Balle says, “Lean is not a revolution; it is solve one thing and prove one thing.” I look forward to your participation in the Lean Marketing Lab! – Joe Dager, Business901.