Designers, Marketers THINK BIG

Tim is right on target, a must watch video, especially for marketers. Keyword: Participatory

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”

I want to thank Bart Gragg of the Blue Collar University for the lead to this TED video. He posted it on the The One Page Business Plan LinkedIn Page. Thanks Bart!

And lets THINK BIG!

Technorati : DFSS, Designers, Lean, Marketing, Six Sigma, TED