Service Design Audio Collection

A special collection of Business901 podcasts on the subject of Service Design. The collection totals over four hours and the guests are listed in the order of appearance.

Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. A leading proponent thru the years of Service Design, Marc co-authored This is Service Design Thinking.

Arne van Oosterom, Partner at DesignThinkers is a Strategic Design agency that specializes in social innovations, service innovations, customer-centered design, marketing 2.0 and branding. They provide a bridge between business opportunities and creative solutions.

At Work•Play•Experience Adam St. John (aka Adam Lawrence) turns good services into memorable service experiences that start people talking. Adam says, “Your customers will feel better served, will appreciate the value of your work and will be more loyal to your company.

Service Design Teacher and Practitioner, Vincenzo Di Maria trained as a designer at Central St. Martin’s College of Art Design in London where he still teaches. Vincenzo is the co-founder of Common Ground, a service design firm working across Europe. Their work focuses on socially responsive design and innovation ranging from products to services and experiences.

Lance A. Bettencourt, PhD, has led job-centric innovation projects with many of the world’s leading companies and his thought-leadership is evident his publications on job-centric innovation. His book Service Innovation: How to Go from Customer Needs to Breakthrough Services was my introduction to Service Design

An economist by education, Sylvain Cottong has spent his career at the intersections of business, society, technology, science & culture, with the value of design for process, service & product development and more generally with leadership & innovation. You can find him at, a Luxembourg based network of international consultants.

A founding partner of Livework,  Ben Reason now leads the London studio on service design and innovation projects for both UK and international clients. Ben is the co-author of Service Design: From Insight to Implementation and Service Design for Business: A Practical Guide to Optimizing the Customer Experience.

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