Is there value from an organizational perspective for marketers to have PMP Certification?
Marketing in recent years has become more process orientated, which has resulted in a greater emphasis on project management. I have found a lack of basic project skills such as scoping and risk management when working with marketers.
However, I am not sure companies would pay or from an individual perspective value the PMP Certification for a marketing person, would they? Is there a PMI Group for marketers?