Managing Customer Value
Ok, I am a Duct Tape Marketing Coach . Does John have to be nice to me ? Actually, he is a very generous person and I am fortunate to be associated with his organization and him. Thanks John for the plug. Don’t know much about Duct Tape Marketing ? Technorati Tags: Duct Tape Marketing Read More …
This Year’s Most Popular Marketing Advice from the Industrial Marketing Maverns. If these 3 topics interest you THEN CLICK THRU AND READ THEM YOU ARE NOT MY TARGET CUSTOMER Be Small, Act Large: Positioning Yourself as a Big Company Beyond Your Web Site: Seven Ways to Build Online Presence Five Practical Ways to Improve e-Mail Read More …
I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain. If you want to review the entire series go to MarketingwithLean.com Technorati Tags: Lean Marketing ,Marketing Read More …
What is going on within your company? You have to know where you are at before you start going forward. Take a look and consider some of these questions before you start describing your future state> Compared to last year sales to this year? What were the reasons for your predictions, did they come true? Read More …
In my previous post on Lean Six Sigma marketing , I had stated Implement, the new process under a control plan, was the 5th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Service Experience coincided with the definition of Implement. Now Read More …
In my previous post on Lean Six Sigma marketing , I had stated Develop, a new process so that the problem is eliminated and the new results meet the new requirements, was the 4th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that Read More …