Managing Customer Value
Marin Andrews is the founder and CEO at Cogent – a software business in Melbourne. Since 2007, Cogent has been an ongoing successful experiment in running an open, values driven business. They use skills in strategy, design and development to help customers build useful products. Cogent is also a place where Marty helps create his Read More …
This is a collection of 24 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Conversations A collection of Business901 Podcast Transcriptions that centered on Dialogues and Conversations. Several people included are Mark Burgess, Craig Weber, Irene Etzkorn and 21 others. Stacks are a new way to organize your own publications, as Read More …
Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Plan. In A3 Problem Solving, Read More …
I have been a big advocate of the work that Jeanne Liedtka, a Professor of Management at the Darden Graduate School of Business at the University of Virginia, has done. Several years ago, I had the pleasure interviewing her co-author Tim Ogilvie on the Business901 Podcast, Transcription with Podcast link: Using Design Thinking for Growth. I have used Read More …
Part of The Lean Minute Collection on YouTube A short open-ended discussion about the shrinking middle class of sales accounts. Are you seeing the same thing? Place a comment on YouTube. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a Read More …
Beth Comstock, CMO at General Electric, urges all businesses to partner with organizations to experiment, test, and develop opportunities. She says everyone has a different form of creativity and perspective, and now is the time to create a space for collaboration, especially because it does not have to cost much time and money. For more visit, Read More …