This breakout session is part of the Lean Leadership Week, which includes the Lean People Development Summit and Lean Accounting/Management Summit hosted by Lean Frontiers in Savannah, GA on October 24th & 25th, 2017. For more information visit: http://www.leanfrontiers.com/leadershipweek/.
Title: The Cascading Effects of Lean in Your Marketing
Session Abstract: Marketing is becoming less and less about events and processes; it is evolving (if it is not already there) around agility, innovation, collaboration, and speed. This is also being driven by technology and the seemingly endless amount of data it brings us. You will learn how applying Lean thinking and principles in the sales and marketing space to create growth opportunities. Topics of Discussion:
Lean enables sales and marketing to move from the always-be-closing, win-lose mentality into what we may call the “new normal.” It is about being there or participating in your customer’s success.
Agile is the new buzzword replacing Lean in the marketing space. But the point is being missed. It is not just about change, iteration or agility. It’s about making sure change is for the better, and that the change is what you intended. The essence of PDCA is that you are following a systematic but not overly sophisticated Plan-Do-Check-Act cycle. It is purposeful experimentation. Applying PDCA, allows you to “see” opportunities for improvement and leverage the resources in your customer’s environment.
Standards are the most fundamental and misunderstood concept needed for growth. Your core values are the way you go about what you do and how you do it. It is what your customer understands and experiences. When an employee steps out of the box to do something remarkable, it is a result of having the clarification that this is what our standards (values) would encourage us to do.
Be challenged by:
- The 5 Big Questions Lean Marking should be asking
- Activating the Lean Marketing Gateway of CAP-Do thru SDCA, PDCA, EDCA
- Using Standards to Create WoW Moments and Empower Innovation
- Measuring Marketing ROI and Why the Budget is the Strategy
Presenter: Joe Dager is a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of his recent work has been working with organizations in the Business Development area to acquire, onboard new customers and retain and create advocates of the existing. Joe believes the simplification of our customer-facing business practices holds the key to future growth for most companies. His beliefs are so strongly influenced by a learn by doing approach that he only takes on work through a freelancer perspective where he can participate in the implementation process.
About: Lean Frontiers hosts leading-edge, intensely-focused learning events for the lean community. These events take the form of Large Summits, hands-on workshops, and online learning opportunities. A unique mix of thought leaders and practitioners present, and facilitate in a variety of learning formats at each event. Everything they do is focused on involving everyone in lean thinking and giving them the skills to sustain it. Founded in 2004 by Jim Huntzinger and with business partner Dwayne Butcher, Lean Frontiers has grown considerably offering lean events in the United States, Europe, and Asia Pacific. For more information on Lean Frontiers, visit www.leanfrontiers.com.