Strengthen your Focus on Outcomes

Change initiatives often promote customer success as a priority but put all the attention on improving process. That’s fine, but it only improves performance on 1 of the 8 Dimensions. Like tuning up one of the eight cylinders on your engine. Learn about how to integrate the other 7 and get stunning, sustainable results. This entertaining, provocative and pragmatic session is for change leaders wanting to strengthen focus on strategic outcomes customers (and competitors) will notice. For more information contact, International Management Technologies

Robin Lawton has been a long-time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service-centered thinking.

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Considering taking the next step towards developing a customer–centered culture. Purchase the Marketing with Lean Book Series and receiving access to the online Lean Sales and Marketing Training at no additional charge.