Bernadette Jiwa thinks it might come from a Hunch which also happens to be the name of her new book; Hunch: Turn Your Everyday Insights Into The Next Big Thing. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.
Bernadette has written a number of successful books and most are short, actionable and to the point.
All of the Amazon Links: http://amzn.to/2hgg9iu
Meaningful: The Story of Ideas that Fly
Marketing: A Love Story: How to Matter to Your Customers
Difference: The one-page method for reimagining your business and reinventing your marketing
Make Your Idea Matter: Stand out with a better story
The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
Enjoy the podcast!