Page 1 - Microsoft PowerPoint - Marketing Gateway.pptx
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Adjust •Confirm with Customers/Markets
Lean Sales and Marketing Process
•List what we are presently doing
•Why, What , How •What to Start •What to Stop •Do Differently •Do not Change
Check •Create Standard Work for what not to change •Create plan to do different (SOAR/SWOT) •Create Plan to Start Something New Plan
Do •Stop
the effectiveness of our current efforts.
Step 1 The steps are rather simple but often more difficult than someone can first imagine. The problem originates that marketing has seldom been treated as Check: We start out by listing our marketing activities, events, people and the current processes Adjust: We confirm the Why, What and How of the process with a few customers receiving feedback on Plan: Organizing what we have learned, we decide what to Stop, start, do differently, and do not change. Do: The work of this cycle is to create a starting point for our efforts. We will branch out into three areas after com
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a process. we use. later.
