Page 2 - Microsoft PowerPoint - Marketing Gateway.pptx
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Standard                           Do






                               State the standard  Agree on the method  Locate the people who will be on the team  Empower the Team  Select the Team Goals of the Project















                                                                                               Act                                Check

































                      Step 2: What  we are not going to change


                                         SALES SDCA documents the current best practice and provides the
                                                 structure for daily accountability and the prescribed performance
                                                         provide the line of sight between team members, teams, leaders

                                                     to a standard. Part of Standard Work is the visual forms that
                              This is where we just document what a standard is and start
                                             foundation for  all continuous improvement. It provides the















                                  performing to the existing standards.













                                                             and coordinators.   One of the key considerations in developing a team is to determine  the objective of the cycle. In SDCA, we structure for tactical   execution.  SDCA: Tactical‐Execution Team Objective: Focuses on carrying out a well‐defined plan. Dominant Feature: Clarity Sales Process Example: Upgrade to an existing product Process emphasis: Highly focused task with clear roles Lifecycle Models: Waterfall, design to schedule, spiral, staged   delivery Team Members: Loyal, committed, action‐orientated, sense of  urgency, responsiveness Team Models: Business tea
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