Page 3 - Microsoft PowerPoint - Marketing Gateway.pptx

Locate the people who understand the process

Select the initial Problem Perception

Do Check
Analyze the current process

Empower the Team Select the Improvement

Plan Act

Step 3: What we are going to change
markets. When we view existing Product(Service) /Markets we will
This is where we choose between improving an existing process,
introduce a new product, acquire new customers or enter new
only work on one/half oat a time. Either Product/Services or
breakthroughs but through frequent small improvements.
Scale Up eBook for more SALES PDCA provides feedback to justify our hypotheses and increase our knowledge. This allows both the customer and us not to be perfect the first time. The rate of change or the speed of the improvement is a key competitive factor in today’s world. PDCA allows for major jumps in performance not through massive One of the key considerations in developing a team is to determine the objective of the cycle. In PDCA, we structure for problem‐ Objective: Focuses on solving a complex, poorly defined problems. Team Members: Intelligent, street‐smart, peo

markets not both. See the Lean

Problem‐resolution team: Dominant Feature: Trust Sales Process Example: Sales inquiry for proposal Process emphasis: Focus on issues Lifecycle Models: Try and Fix, spiral Business901.com

information. resolution. integrity and rescue, SWAT