Page 4 - Microsoft PowerPoint - Marketing Gateway.pptx

Sense‐making: Give meaning to experience.

Do Check

Analyze the user Locate the people who understand the user and the needs Empower the Team Select a limited set of needs you are designing for

Explore Act

Step 4: Start This is where we choose to enter into a new product and a new market. This is equivalent to a Lean Startup where product/market SALES EDCA provides an opportunity to explore new propositions and innovation in the users domain . The environment determines where to start and complex marketing environments need EDCA. Within the actual EDCA cycle the team is empowered to make their own choices and determine their own direction to accomplish the One of the key considerations in developing a team is to determine the objective of the cycle. In EDCA, we structure for innovation and Obj

fit must be determined. goals of that cycle. creativity. Creativity Team: Dominant Feature: Autonomy staged delivery, spiral, design‐to‐schedule tenacious theater team Business901.com