Page 17 - Marketing A3.xlsx
P. 17

Cash Flow                                                                                              New Strategic Alliances
          Adapted from the book The Disney Way: Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli & Lynn Jackson
                                         Guest Experience






              Do: Create the Plan to become the "Best Show" & Monitor











                   Financial Results  Profitability  Surveys     Storyboards       Focus Groups       Benchmarking       Improvement Efforts  Cycle Time Readiness


















                                         Cast Experience





                       Cost Per Output                                                                                       Process Evaluations         Created by Business901












                                              Surveys            Storyboards       Focus Groups       Benchmarking





























              Situation (Title) Dream:  Identify Guest Problems and Dreams ‐ Visualize the rewards and Outcomes  Believe:  Create a Quality "Cast Experience" ‐  Establish Strategic Partnerships  Dare:  Take the Risk to Develop the "Best Show" Experience for Your Guest






















          The Disney Way  Team Name:
   12   13   14   15   16   17   18