Page 13 - Marketing A3.xlsx
P. 13
Strategy Formulation Resource Allocation & Monitoring
Company P/M Segments Key Company P/M Segments Key Company P/M Segments Key Accts
4th Qtr
Tactics($) Tactics($) Tactics($)
3rd Qtr
Tactics($) Tactics($) Tactics($)
Identify tactics that will be explored with budgeted costs
2nd Qtr
Tactics($) Tactics($) Tactics($)
From what to what by when How will you do this, What will you use Budget and Implement 1st Qtr
Objectives: Strategies Tactics($) Tactics($) Tactics($)
What does he/she Hear (friends, boss,
Gain (wants, needs, measures of success)
Key Accounts What does he/she See (environment, friends, What does he/she Say and do (attitude, appearance,
Team Leader: Opportunities (What might be?) Results (What will be?) What does he/she Think and Feel (what counts, preoccupations, Pain (fears, frustrations, obstacles)
What does he/she Hear (friends, boss,
Gain (wants, needs, measures of success)
Startup Marketing Plan A3 Team Name: Mission Statement: Financial Summary: Strategic Context Marketing Audit: Strength (What is our core?) Aspirations (What Should be?) Company Product/Market Segments What does he/she See (environment, friends, What does he/she Think and Feel (what counts, Situation Review preoccupations, What does he/she Say and do (attitude, appearance, Pain (fears, frustrations, obstacles) Key Assumptions:
